West Sacramento, California Logo Design

Each and every new West Sacramento organization knows they require a logo, but few new business owners entirely understand the vital role their logo will perform in their success, or the reason that one logo functions better than another. A logo has an instant and long term impact on the growth of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help West Sacramento, California businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bicycle developed for a West Sacramento, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of town and wanted to project a vintage tone without appearing as monotonous or low energy. I achieved both of these tasks through designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs developed for West Sacramento, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in West Sacramento, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - developed for West Sacramento, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather project emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Sacramento logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 West Sacramento logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective judgements on the merit of a concept. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo is for their company so they are way more invested in the final result. Every logo design project possesses it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for West Sacramento, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most necessary part of a published book given that it is usually the very first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was definitely a winner.

 West Sacramento logo layout made use of for advertising and marketing as well as a tag layout for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be antique cases. For this brand design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in West Sacramento, California, layout consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of contentment and connection for their new hair studio. I came up with a design that didn’t go the obvious path of crafting merely a stylized orchid but alternatively crafted a company logo that implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they really wanted to forecast to their patrons.

Arabian steed logo style developed for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design tailored to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the world.

Las Coffee shop logo style a little dining establishment, style contains a customized script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a modified manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo design for a software application programmer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning behind a logo design is equally as important as how it serves the enterprise it stands for.

Develop logo layout created for a West Sacramento, California indoor developer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Sacramento, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Sacramento, California logo design assignment was undertaken for a management consultant that helps business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to market their secondhand products to other sports enthusiasts. I designed their West Sacramento logo dsign with a graphic which garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an West Sacramento, California regional farm it was in reality created for a commodities broker, and this logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projected assurance, effectiveness, and prosperity.

 West Sacramento Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly encountering arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo made for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.