West Sacramento, California Logo Design

Virtually every new West Sacramento business person realizes that they are in need of a logo, but few new business owners fully realize the vital role their logo design can make in their success, or precisely why one logo performs better than another. A logo has a critical and long term effect on the success of a business, select the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help West Sacramento, California companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike created for a West Sacramento, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older section of the city and wished to project an old-fashioned tone without coming across as uninteresting or low energy. I accomplished each of the tasks by creating a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria developed for West Sacramento, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the branch of healthcare which works with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family fun facility in West Sacramento, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for West Sacramento, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Sacramento logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 West Sacramento logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with people that they don’t actually know so as to get neutral viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design understand how vital a logo is for their business so they are way more vested in the final result. Every logo design job possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for West Sacramento, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most vital part of a printed book given that it is usually the primary thing a person views in the bookstore. For a publishing company, it’s the best opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a victory.

 West Sacramento logo design made use of for advertising and marketing and a label style for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in West Sacramento, California, design consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects because it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo layout created for a hair layout studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated a sense of relaxation and elegance for their new hair studio. I came up with a design which did not go the obvious course of designing simply a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they really wanted to transmit to their customers.

Arabian steed logo design developed for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept fashioned to epitomize the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout includes a modified script font style which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a modified manuscript font which hovers over a team of elaborate lines as well as dots.

Logo layout for a software program designer the design attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the enterprise it represents.

Progress logo layout developed for a West Sacramento, California interior developer, layout function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Sacramento, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Sacramento, California logo design job was carried out for a leadership advisor that helps business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their used equipment to other sports enthusiasts. I created their West Sacramento logo dsign with an image that pulls in the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an West Sacramento, California regional farm it was actually developed for a products broker, and this logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects trust, effectiveness, and prosperity.

 West Sacramento Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.