Westmont Logo Design

Nearly every new Westmont business knows they are in need of a logo, however few entrepreneurs entirely understand the crucial role their company logo will make in their becoming successful, or why one logo design functions far better than another. A logo has a critical and long term influence on the success of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Westmont businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Westmont coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of the city and hoped to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled both tasks by means of designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria made for Westmont medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the field of healthcare which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog made for a family fun facility in Westmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for Westmont travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westmont logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Westmont logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with folks that they don’t even know so as to get honest judgements on the worthiness of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how vital a logo is for their organization so they are way more vested in the result. Every logo design job possesses it’s share of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Westmont publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most vital part of a published book because it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was surely a success.

 Westmont logo layout used for advertising as well as a label style for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Westmont, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a feeling of contentment and elegance for their new hair salon. I created a concept that didn’t go the obvious path of crafting just a stylized orchid but rather designed a business logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their patrons.

Arabian steed logo design produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design fashioned to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo style a tiny restaurant, layout consists of a changed script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a modified script font which floats above a group of ornate lines and also dots.

Logo style for a software program designer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout developed for a Westmont indoor developer, style function a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westmont logo design assignment was undertaken for a management advisor that enables business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I designed their Westmont logo design dsign using an image which garners the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Westmont area farm it was in reality devised for a products broker, and this trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-confidence, success, and affluence.
Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.