Whittier, California Logo Design

Each and every new Whittier company realizes that they require a logo, but few entrepreneurs fully realize the essential role their organization’s logo will make in their success, or why one logo design functions more effectively than another. A business logo has an instant and long-term influence on the success of a business, go with the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Whittier, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bicycle produced for a Whittier, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older section of town and really wanted to project a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both tasks by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Whittier, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, mainly the field of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family fun center in Whittier, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - developed for Whittier, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the photos they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Whittier logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Whittier logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get unbiased point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to create their logo understand how vital a logo is for their company so they are much more invested in the result. Every logo design job has it’s portion of obstacles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Whittier, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most crucial part of a printed book due to the fact that it is in most cases the initial thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a winner.

 Whittier logo style utilized for advertising and marketing as well as a label design for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be antique cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Whittier, California, design consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a spirit of tranquility and elegance for their new hair salon. I came up with a concept that did not go the obvious direction of making just a stylized orchid but rather crafted a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style developed for a steed ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo concept customized to embody the unique physical traits of the Arabian breed of equines. With a different head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout includes a customized script typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style consists of a modified manuscript font style which floats over a team of ornate lines and also dots.

Logo design for a software application designer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the organization it stands for.

Advance logo style produced for a Whittier, California indoor developer, design attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whittier, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Whittier, California logo design assignment was performed for a leadership expert that helps business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned items to other sports enthusiasts. I tailored their Whittier business logo dsign using an image which pulls in the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Whittier, California area farm it was actually developed for a commodities broker, and this particular creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected trust, success, and opulence.

 Whittier Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally dealing with arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.