Whittier, California Logo Design

Each and every new Whittier organization knows they are in need of a logo, however few entrepreneurs thoroughly grasp the crucial role their business logo can play in their success, or precisely why one business logo functions more effectively than another. A business logo has an instant and sustaining impact on the financial success of a company, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Whittier, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Whittier, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older section of the community and wanted to visualize an old-fashioned tone without appearing as stodgy or low energy. I fulfilled each of the tasks via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs designed for Whittier, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the branch of medicine that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog made for a family members enjoyable facility in Whittier, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Whittier, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead project emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Whittier logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Whittier logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get neutral point of views on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their company so they are much more invested in the outcome. Every logo job has it’s portion of challenges, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Whittier, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most necessary part of a printed book since it is in most cases the first thing a person sees in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was certainly a winner.

 Whittier logo style made use of for advertising and marketing as well as a tag style for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Whittier, California, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a feeling of contentment and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of making simply a stylized orchid but alternatively delivered a logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian horse logo design developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept fashioned to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe logo style a tiny restaurant, layout consists of a modified manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a changed manuscript typeface which hovers above a group of ornate lines and also dots.

Logo layout for a software application designer the style features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the company it represents.

Advance logo style produced for a Whittier, California interior designer, layout attribute a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whittier, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Whittier, California logo design job was carried out for a leadership consultant that assists business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Whittier logo dsign with an illustration that captures the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Whittier, California area farm it was actually designed for an investments broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projects trust, success, and affluence.

 Whittier Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly facing arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st shot.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.