Whittier Logo Design

Each and every new Whittier organization realizes that they require a logo, but few entrepreneurs fully comprehend the essential role their logo design can perform in their success, or the reason that one logo performs more effectively than another. A company logo has an immediate and lasting impact on the prosperity of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Whittier companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Whittier coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old part of the city and really wanted to project a retro vibe without coming across as boring or low energy. I achieved both of these jobs by means of developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and germs made for Whittier clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog made for a family enjoyable facility in Whittier.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Whittier traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Whittier logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Whittier logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to create their logo design realize how essential a logo is for their business so they are much more invested in the result. Every logo project possesses it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Whittier publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a published book because it is ordinarily the primary thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many cases 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a victory.

 Whittier logo style made use of for advertising as well as a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be older cases. For this business logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Whittier, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated an atmosphere of ease and connection for their new hair salon. I came up with a concept that didn’t go the obvious path of crafting just a stylized orchid but alternatively designed a logo design which suggested an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to transmit to their patrons.

Arabian horse logo style developed for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept customized to manifest the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the whole world.

Las Cafe logo style a little restaurant, layout contains a customized script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a modified script font style which hovers above a group of luxuriant lines and also dots.

Logo style for a software application developer the style functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the substance supporting a logo is equally as important as how it brands the business it stands for.

Progress logo layout developed for a Whittier interior developer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whittier interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Whittier logo design project was carried out for a leadership coach that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned goods to other sports enthusiasts. I created their Whittier logo dsign utilizing a graphic which garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Whittier regional farm it was actually developed for an investments broker, and this particular brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected self-confidence, success, and affluence.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.