Wildomar, California Logo Design

Every new Wildomar business person realizes that they are in need of a logo, but few new business owners fully grasp the vital role their logo design will make in their success, or precisely why one logo design performs far better than another. A logo design has an instant and lasting effect on the financial success of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Wildomar, California companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle developed for a Wildomar, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old section of the community and wanted to project a vintage feel without coming across as uninteresting or low energy. I achieved both of these jobs by means of developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for Wildomar, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the branch of healthcare which deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog made for a family members fun facility in Wildomar, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - created for Wildomar, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wildomar logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Wildomar logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo design realize how vital a logo design is for their business so they are much more invested in the outcome. Every logo design job possesses it’s allotment of difficulties, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Wildomar, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most vital part of a printed book because it is in most cases the first thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a success.

 Wildomar logo style utilized for marketing and a label layout for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Wildomar, California, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a spirit of tranquility and class for their new hair studio. I created a design which didn’t go the obvious course of creating simply a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they wanted to project to their clients.

Arabian horse logo layout developed for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo concept tailored to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Cafe logo style a small dining establishment, layout consists of a changed manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a modified manuscript typeface which floats above a group of ornate lines as well as dots.

Logo style for a software application programmer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the organization it stands for.

Evolve logo design developed for a Wildomar, California indoor designer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wildomar, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wildomar, California logo design assignment was done for a leadership expert that helps business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts. I tailored their Wildomar logo dsign with a graphic that pulls in the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Wildomar, California area farm it was in reality developed for a products broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projected confidence, financial success, and opulence.

 Wildomar Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the first shot.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.