Willowbrook Logo Design

Each and every new Willowbrook business knows they are in need of a logo, yet few new business owners entirely understand the key role their logo will play in their financial success, or exactly why one logo design works more effectively than another. A logo design has an instant and lasting influence on the success of a business, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Willowbrook businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle developed for a Willowbrook coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old section of the community and wanted to project a nostalgic atmosphere without coming across as boring or low energy. I fulfilled the two tasks by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and germs designed for Willowbrook medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog made for a household fun facility in Willowbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Willowbrook travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the pictures they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Willowbrook logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Willowbrook logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their logo recognize how essential a logo design is for their organization so they are much more invested in the outcome. Every logo job possesses it’s allotment of difficulties, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Willowbrook book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most essential part of a printed book since it is ordinarily the first thing a person views in the book shop. Concerning a publishing company, it’s the optimal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a winner.

 Willowbrook logo design used for advertising and marketing as well as a label layout for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be much older cases. For this brand design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Willowbrook, design consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs considering that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried an atmosphere of calmness and class for their new hair salon. I created a design that didn’t go the obvious direction of making simply a stylized orchid but alternatively crafted a logo design which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to project to their clients.

Arabian steed logo design created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept tailored to manifest the unique physical traits of the Arabian type of equines. With a distinctive head shape and high tail posture, the Arabian is one of the highly easily identifiable horse types in the entire world.

Las Cafe logo style a tiny dining establishment, layout contains a modified script font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a customized script typeface which floats above a team of luxuriant lines and dots.

Logo design for a software application developer the layout attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it brands the organization it stands for.

Evolve logo style created for a Willowbrook interior designer, design function a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Willowbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Willowbrook logo design job was carried out for a leadership expert that helps business leaders to become more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Willowbrook logo design dsign with an illustration that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Willowbrook regional farm it was in reality created for a commodities broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projected assurance, financial success, and prosperity.
Logo design made for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.