Woodland, California Logo Design

Nearly every new Woodland company knows they require a logo, but few new business owners thoroughly understand the vital role their logo can make in their success, or exactly why one business logo works far better than another. A logo design has a critical and long term impact on the viability of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Woodland, California companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle produced for a Woodland, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old section of the city and hoped to project a nostalgic atmosphere without appearing as monotonous or low energy. I achieved the two tasks by designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Woodland, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and much more meaningful.

logo layout with a leaping green frog developed for a family members enjoyable facility in Woodland, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - made for Woodland, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Woodland logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Woodland logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo understand how important a logo is for their company so they are way more invested in the result. Every logo job possesses it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Woodland, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most crucial part of a published book because it is in most cases the primary thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Woodland logo design utilized for advertising as well as a label style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this business logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Woodland, California, layout include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a sense of contentment and connection for their new hair studio. I created a concept which did not go the obvious route of creating merely a stylized orchid but rather crafted a company logo that suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is in most cases the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they really wanted to project to their patrons.

Arabian horse logo design developed for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design customized to symbolize the unique physical traits of the Arabian breed of horses. By having a different head form and high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe logo design a little restaurant, design contains a customized script typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo design for a software programmer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the enterprise it stands for.

Develop logo layout produced for a Woodland, California interior designer, design function a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woodland, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Woodland, California logo design job was done for a management expert that assists business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand products to other sports enthusiasts. I tailored their Woodland logo design dsign along with a graphic which grabs the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Woodland, California area farm it was in reality devised for a products broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projected assurance, effectiveness, and opulence.

 Woodland Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the very first try.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.