Yuba City, California Logo Design

Each and every new Yuba City business professional realizes that they require a logo, yet few new business owners entirely recognize the key role their company logo can perform in their financial success, or the reason that one business logo works more effectively than another. A logo design has a critical and long-term effect on the financial success of a company, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Yuba City, California companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bike created for a Yuba City, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of town and really wanted to project a vintage tone without appearing as monotonous or low energy. I accomplished both tasks by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Yuba City, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more memorable.

logo design with a jumping green frog made for a household fun facility in Yuba City, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - created for Yuba City, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Yuba City logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Yuba City logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo recognize how vital a logo design is for their organization so they are way more vested in the final result. Every logo project possesses it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Yuba City, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most critical part of a printed book because it is ordinarily the first thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was certainly a victory.

 Yuba City logo design used for advertising as well as a tag style for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Yuba City, California, design consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of simplicity and class for their new hair salon. I came up with a concept which didn’t go the obvious route of creating just a stylized orchid but alternatively created a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo design developed for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design customized to manifest the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail posture, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Coffee shop logo style a small dining establishment, layout contains a modified script font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a customized script font style which floats above a group of ornate lines as well as dots.

Logo layout for a software designer the design features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it serves the enterprise it represents.

Evolve logo design created for a Yuba City, California indoor designer, layout feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yuba City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Yuba City, California logo design job was carried out for a management consultant that aids business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned equipment to other sports enthusiasts. I tailored their Yuba City logo dsign with a graphic that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Yuba City, California area farm it was really created for a products broker, and this logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected self-assurance, success, and luxury.

 Yuba City Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for ostensibly facing arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.