Yuba City Logo Design

Every new Yuba City organization realizes that they require a logo, yet few entrepreneurs fully understand the pivotal role their business logo can take in their success, or precisely why one business logo performs better than another. A company logo has an instant and sustaining influence on the success of a company, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Yuba City companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike created for a Yuba City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the town and wanted to cast a nostalgic atmosphere without coming across as boring or low energy. I accomplished each of the jobs by means of designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide as well as germs designed for Yuba City medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and even more memorable.

logo layout with a leaping green frog developed for a family enjoyable center in Yuba City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Yuba City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Yuba City logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Yuba City logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest viewpoints on the merit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo recognize how important a logo is for their organization so they are way more vested in the outcome. Every logo job has it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Yuba City publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most critical part of a published book due to the fact that it is often the primary thing a person views in the book store. For a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Yuba City logo layout made use of for advertising and marketing and a label style for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Yuba City, style consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.

Logo design developed for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a sense of peace and connection for their new hair studio. I came up with a design that didn’t go the obvious path of designing just a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they wanted to project to their customers.

Arabian equine logo layout created for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Coffee shop logo layout a little dining establishment, layout contains a customized script font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software program developer the layout attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance supporting a business logo is just as important as how it brands the business it stands for.

Evolve logo style developed for a Yuba City interior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yuba City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Yuba City logo design project was undertaken for a management expert that enables business leaders to develop into more effective at managing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their Yuba City business logo dsign with an illustration that captures the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Yuba City area farm it was actually designed for an investments broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projects self-assurance, success, and luxury.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.