Yucaipa, California Logo Design

Virtually every new Yucaipa venture knows they are in need of a logo, yet few entrepreneurs fully are aware of the essential role their organization logo can make in their becoming successful, or exactly why one logo design performs better than another. A company logo has an instant and long term effect on the prosperity of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Yucaipa, California businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Yucaipa, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of the area and wished to visualize an old-fashioned atmosphere without coming across as boring or low energy. I fulfilled both of these tasks by means of creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria designed for Yucaipa, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the field of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more unforgettable.

logo style with a leaping green frog created for a family fun facility in Yucaipa, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - created for Yucaipa, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Yucaipa logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Yucaipa logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their business logo comprehend how important a logo is for their business so they are way more vested in the result. Every logo design project has it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Yucaipa, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most important part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the book store. For a publisher, it’s the optimal opportunity that they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Yucaipa logo design used for advertising and marketing and also a label design for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this custom logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Yucaipa, California, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a sense of peace and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but instead created a business logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style produced for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept styled to embody the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe logo style a tiny restaurant, design consists of a customized manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a modified script font which hovers over a group of ornate lines and also dots.

Logo design for a software program programmer the layout features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the substance supporting a logo design is just as important as how it brands the business it stands for.

Progress logo layout created for a Yucaipa, California interior developer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yucaipa, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Yucaipa, California logo design project was done for a leadership advisor that assists business professionals to develop into more successful at handling people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned goods to other sports enthusiasts. I tailored their Yucaipa business logo dsign along with an illustration that garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Yucaipa, California regional farm it was really devised for a commodities broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a image that projects assurance, effectiveness, and affluence.

 Yucaipa Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally facing arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the first try.

Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.