Yucaipa, California Logo Design

Each and every new Yucaipa business understands that they need a logo, however few new business owners thoroughly comprehend the pivotal role their logo will play in their becoming successful, or why one logo design functions better than another. A business logo has an immediate and sustaining impact on the success of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Yucaipa, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike developed for a Yucaipa, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an old part of the city and wanted to project an old-fashioned vibe without appearing as stodgy or low energy. I achieved both of these tasks by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as germs made for Yucaipa, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the field of healthcare that deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a leaping green frog designed for a household enjoyable center in Yucaipa, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Yucaipa, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead project emotional experiences by means of the images they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Yucaipa logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Yucaipa logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get neutral assessments on the benefit of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their business logo comprehend how important a logo is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Yucaipa, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most important part of a published book because it is often the initial thing a person sees in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a success.

 Yucaipa logo style made use of for advertising as well as a label style for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Yucaipa, California, design consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo style created for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a feeling of tranquility and elegance for their new hair studio. I came up with a design that did not go the obvious course of designing merely a stylized orchid but alternatively delivered a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to project to their customers.

Arabian steed logo design developed for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Cafe logo design a little dining establishment, layout consists of a changed script font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a modified script font style which floats over a team of ornate lines and also dots.

Logo design for a software application programmer the style functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance behind a logo is just as important as how it serves the enterprise it represents.

Advance logo layout produced for a Yucaipa, California indoor designer, design function a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yucaipa, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Yucaipa, California logo design job was done for a leadership specialist that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned products to other sports enthusiasts. I tailored their Yucaipa logo design dsign along with a graphic that grabs the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Yucaipa, California area farm it was in reality devised for a commodities broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projected trust, success, and wealth.

 Yucaipa Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally encountering arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular case, I struck a bullseye with the first shot.

Logo design designed for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.