Yucca Valley, California Logo Design

Each and every new Yucca Valley business person understands that they need a logo, however few new business owners thoroughly understand the essential role their logo design can perform in their success, or the reason that one business logo functions more effectively than another. A logo design has an immediate and long-term effect on the growth of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Yucca Valley, California companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bike developed for a Yucca Valley, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old part of the community and hoped to project a vintage tone without coming across as stodgy or low energy. I accomplished both tasks through designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

medical logo layout with a microscopic lense slide as well as germs developed for Yucca Valley, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, especially the branch of medicine that deals with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and even more memorable.

logo design with a jumping environment-friendly frog developed for a family enjoyable center in Yucca Valley, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - designed for Yucca Valley, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but instead convey emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Yucca Valley logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Yucca Valley logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo is for their organization so they are way more vested in the final result. Every logo design job possesses it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Yucca Valley, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most essential part of a printed book considering that it is often the primary thing a person views in the book store. For a publisher, it’s the optimal opportunity they will likely ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the things folks often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was surely a success.

 Yucca Valley logo design used for advertising and also a label style for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Yucca Valley, California, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a sense of ease and class for their new hair studio. I came up with a design which didn’t go the obvious path of designing simply a stylized orchid but rather delivered a company logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to project to their customers.

Arabian horse logo style produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept styled to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Coffee shop logo design a tiny dining establishment, style consists of a modified manuscript font style which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a customized script font which floats above a group of elaborate lines as well as dots.

Logo design for a software application programmer the layout attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the business it stands for.

Develop logo design created for a Yucca Valley, California indoor designer, style function a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yucca Valley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Yucca Valley, California logo design assignment was performed for a management coach that aids business professionals to become more efficient at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to market their used products to other sports enthusiasts. I designed their Yucca Valley logo dsign with an image which garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Yucca Valley, California area farm it was really created for a products broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projects confidence, effectiveness, and opulence.

 Yucca Valley Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally encountering arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I nailed a bullseye with the first try.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.