Edmonton, Canada Logo Design

Every new Edmonton business professional understands that they are in need of a logo, yet few new business owners fully grasp the key role their logo design will take in their success, or why one logo performs far better than another. A logo design has a critical and long term influence on the success of a company, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Edmonton, Canada businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from labels to signboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be ageless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike developed for a Edmonton, Canada coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older part of town and hoped to visualize a vintage feel without coming across as boring or low energy. I accomplished the two tasks via designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs developed for Edmonton, Canada clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a jumping green frog designed for a family enjoyable center in Edmonton, Canada.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Edmonton, Canada travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Edmonton logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Edmonton logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get neutral judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo realize how important a logo design is for their business so they are way more vested in the result. Every logo job has it’s portion of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Edmonton, Canada book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most crucial part of a printed book because it is ordinarily the primary thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was certainly a success.

 Edmonton logo design made use of for advertising as well as a tag design for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this brand concept I sought to come up with a logo that had a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Edmonton, Canada, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style developed for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of tranquility and connection for their new hair studio. I created a concept that did not go the obvious path of making simply a stylized orchid but alternatively designed a logo which implied a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to project to their customers.

Arabian equine logo design developed for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept customized to display the unique physical traits of the Arabian type of horses. With a different head shape and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the whole world.

Las Coffee shop logo design a tiny restaurant, layout consists of a modified script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a modified manuscript font which hovers above a group of ornate lines and dots.

Logo style for a software programmer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning behind a logo is just as important as how it brands the company it stands for.

Advance logo design developed for a Edmonton, Canada interior designer, layout function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Edmonton, Canada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Edmonton, Canada logo design project was done for a management guide that helps business professionals to become more effective at overseeing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I tailored their Edmonton logo design dsign with an illustration which captures the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Edmonton, Canada regional farm it was actually devised for a products broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects self-confidence, effectiveness, and luxury.

 Edmonton Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally encountering arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first go.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.