Victoria, Canada Logo Design

Virtually every new Victoria business realizes that they are in need of a logo, however few entrepreneurs fully comprehend the vital role their logo will make in their becoming successful, or precisely why one logo performs far better than another. A company logo has a critical and long-term impact on the viability of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Victoria, Canada companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be ageless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle produced for a Victoria, Canada coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older section of the town and hoped to project an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled each of the tasks by means of designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria made for Victoria, Canada clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, mainly the field of healthcare that works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more memorable.

logo design with a leaping environment-friendly frog designed for a family enjoyable center in Victoria, Canada.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for Victoria, Canada travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead convey emotional experiences through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Victoria logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Victoria logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design realize how crucial a logo design is for their company so they are much more invested in the end result. Every logo project possesses it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Victoria, Canada book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Victoria logo layout used for advertising and also a tag design for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this business logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Victoria, Canada, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects due to the fact that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a feeling of ease and connection for their new hair salon. I created a concept that didn’t go the obvious path of making merely a stylized orchid but instead designed a logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to forecast to their patrons.

Arabian steed logo design created for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept tailored to exemplify the unique physical traits of the Arabian kind of horses. With a different head shape and high tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo design a tiny dining establishment, layout consists of a customized manuscript font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design consists of a changed script typeface which floats above a group of elaborate lines and dots.

Logo style for a software application designer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the substance behind a business logo is equally as important as how it brands the company it represents.

Evolve logo style created for a Victoria, Canada interior designer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Victoria, Canada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Victoria, Canada logo design project was undertaken for a management advisor that helps business leaders to become more efficient at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their used goods to other sports enthusiasts. I designed their Victoria logo design dsign utilizing an image which seizes the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Victoria, Canada regional farm it was really created for a products broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projected self-confidence, effectiveness, and luxury.

 Victoria Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for outwardly dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this instance, I nailed a bullseye with the first try.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.