Catalina Foothills Logo Design

Every new Catalina Foothills company knows they require a logo, yet few entrepreneurs entirely understand the crucial role their business logo can make in their becoming successful, or exactly why one business logo performs better than another. A logo has an instant and lasting impact on the prosperity of a company, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Catalina Foothills companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a Catalina Foothills coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older part of town and wanted to project a vintage feel without coming across as uninteresting or low energy. I accomplished each of the jobs via designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs developed for Catalina Foothills clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the field of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and more meaningful.

logo style with a jumping green frog developed for a family members enjoyable center in Catalina Foothills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - designed for Catalina Foothills travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys by means of the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Catalina Foothills logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Catalina Foothills logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how crucial a logo design is for their company so they are much more vested in the result. Every logo project has it’s share of obstacles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Catalina Foothills book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most vital part of a printed book since it is usually the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the items people tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was certainly a winner.

 Catalina Foothills logo layout utilized for marketing as well as a label layout for Vintage Situation includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Catalina Foothills, layout consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects considering that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a feeling of contentment and elegance for their new hair salon. I came up with a design which did not go the obvious direction of making just a stylized orchid but alternatively delivered a logo which implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo design developed for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design tailored to manifest the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the world.

Las Cafe logo layout a little dining establishment, design includes a modified script typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout contains a customized manuscript font which hovers over a group of ornate lines and dots.

Logo layout for a software application developer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the business it represents.

Progress logo design developed for a Catalina Foothills indoor designer, layout feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Catalina Foothills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Catalina Foothills logo design assignment was performed for a leadership specialist that helps business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their used goods to other sports enthusiasts. I designed their Catalina Foothills business logo dsign using an illustration which garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Catalina Foothills regional farm it was really devised for a products broker, and this logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projects self-assurance, financial success, and opulence.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.