Colorado Logo Design
Virtually every new Colorado venture knows they require a logo, yet few entrepreneurs entirely are aware of the vital role their business logo will perform in their financial success, or the reason that one logo design functions far better than another. A logo design has an immediate and sustaining effect on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business.
The logos included in the ImageCo portfolio help Colorado companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
- Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
- Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at virtually any scale.
- Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
- Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and forty years from now.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and coffeehouse were launching in an old section of the town and wished to cast a nostalgic atmosphere without coming across as monotonous or low energy. I achieved both of these tasks via creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that examines the causes and effects of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.
The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.
Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and more memorable.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.
Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.
In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently convey whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Colorado logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific type of sea bird. When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design. Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their logo design recognize how essential a logo design is for their organization so they are much more invested in the final result. Every logo design job has it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a narrow slice of real estate to work with, nevertheless it is the most essential part of a published book because it is ordinarily the initial thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.
This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart but it looks like that in many instances one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this brand design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental care logos can easily be one of the most difficult logo jobs considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.
I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.
I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.
The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a logo design which related an atmosphere of relaxation and elegance for their new hair salon. I came up with a concept that did not go the obvious path of making simply a stylized orchid but rather created a business logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they really wanted to forecast to their clients.
Dazzo Arabians | Logo Design
ImageCo developed a unique logotype concept customized to symbolize the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a small restaurant, layout consists of a customized script font which floats above a team of ornate lines and also dots.
Smart Kernels | Logo Design
A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it serves the business it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular Colorado logo design project was done for a management specialist that aids business leaders to develop into more effective at handling people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts.
I tailored their Colorado logo design along with an illustration which garners the interest of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
MQ Farms | Logo Design | Branding
The MQ farms business logo idea wasn’t actually designed for an Colorado farm it was in reality devised for a products broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projected confidence, effectiveness, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the 1st try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.
