Colorado Logo Design
Virtually every new Colorado company knows they require a logo, but few entrepreneurs entirely understand the key role their logo can make in their financial success, or the reason that one logo design works better than another. A logo has an immediate and long term influence on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business.
The logos included in the ImageCo portfolio help Colorado companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
- Simplicity: simple logos don’t require scrutiny, they can be realized in just a look.
- Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at every dimension.
- Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
- Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and 20 years from now.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company
This fledgling coffee roaster and coffee shop were actually launching in an old section of the city and really wanted to cast a nostalgic feel without appearing as boring or low energy. I achieved both of these jobs by means of developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design Project
Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.
Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and more unforgettable.
Cool Springs | Retail Branding Project
The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.
Given that the title of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Colorado logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design Project The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird. When I turn a concept over to a customer I urge all of them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get neutral assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept. Logos are a weird creature in the design world because the people that are inclined to hire a professional to create their logo realize how important a logo is for their business so they are much more invested in the outcome. Every logo design project has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.
Red Panda Publishers | Logo Design Project
The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a printed book due to the fact that it is often the first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books. This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.
Air LA | Logo Design Project
Airlines arrive and depart nevertheless it seems that in many instances one of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a victory.
Vintage Case | Logo Design Project
Vintage case focused in brand new cases for music instruments, that looked to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another era.
Kujak Orthodontics | Logo Design Project
Dental care logo designs can easily be one of the most challenging logo design jobs due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.
I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry. I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on. Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design Project
Wild Orchid Studio | Logo Design Project
Dazzo Arabians | Logo Design Project
Las Cafe | Logo Design Project
Las Coffee shop logo style a tiny restaurant, style consists of a customized manuscript typeface which hovers over a group of elaborate lines and dots.
Smart Kernels | Logo Design Project
A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning supporting a business logo is just as important as how it serves the enterprise it stands for.
Evolv Interior Design | Logo Design Project
Evolv Design is a Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned products to other sports enthusiasts.
I tailored their Colorado logo design design using a graphic which captures the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
MQ Farms | Logo Design
The MQ farms logo idea wasn’t really composed for an Colorado area farm it was in reality created for an investments broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projected self-confidence, success, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this case, I nailed a bullseye with the very first go.
Brewgrrs Restaurant | Logo Design | Branding
