Colorado Logo Design
Each and every new Colorado business person understands that they need a logo, however few entrepreneurs fully grasp the vital role their logo design can play in their becoming successful, or exactly why one business logo performs more effectively than another. A logo design has a critical and long term impact on the viability of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company.
The logos presented in the ImageCo portfolio help Colorado businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
- Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
- Scalability: from labels to signboards a scalable logo design will stay legible and just as emotive at every dimension.
- Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
- Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffee shop were opening in an old part of town and wished to project a vintage feel without appearing as stodgy or low energy. I achieved the two jobs by designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic reasons.
The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.
Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.
Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but instead communicate emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Colorado logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific kind of sea bird. When I turn a concept over to a client I urge them to share it with friends and family as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept. Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo comprehend how essential a logo design is for their organization so they are way more vested in the outcome. Every logo design project possesses it’s portion of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender parcel of real estate to work with, but it really is the most critical part of a printed book because it is often the first thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that shop for actual books.
This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go however it seems like that in many cases 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was surely a victory.
Vintage Case | Logo Design
Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental care business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.
I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.
I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.
The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a company logo which carried a feeling of serenity and class for their new hair salon. I came up with a design which did not go the obvious direction of creating merely a stylized orchid but rather designed a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to transmit to their clients.
Dazzo Arabians | Logo Design
ImageCo created a distinct organization logo design fashioned to embody the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable equine types in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a small restaurant, style consists of a modified script font style which floats over a team of elaborate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Colorado, Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms company logo concept wasn’t really developed for an Colorado, Colorado area farm it was really designed for a products broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projected self-confidence, effectiveness, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first shot.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.
