Aurora Logo Design

Every new Aurora venture knows they require a logo, yet few new business owners fully understand the key role their logo will take in their becoming successful, or exactly why one logo works far better than another. A logo has a critical and long-term impact on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Aurora businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike produced for a Aurora coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of the area and hoped to project a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both tasks by means of creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs developed for Aurora medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo design with a jumping eco-friendly frog developed for a family members fun center in Aurora.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Aurora travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Aurora logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Aurora logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family members as well as with people that they don’t actually know so as to get honest opinions on the worthiness of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo realize how essential a logo design is for their organization so they are much more vested in the result. Every logo job has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Aurora book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most essential part of a published book because it is in most cases the first thing a person views in the book shop. With regard to a publishing company, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was surely a winner.

 Aurora logo style utilized for marketing and also a label style for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this custom logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Aurora, style include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a spirit of serenity and class for their new hair studio. I came up with a concept that did not go the obvious path of crafting just a stylized orchid but alternatively created a logo design which implied a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to project to their customers.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept customized to symbolize the unique physical traits of the Arabian type of horses. By having a different head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the whole world.

Las Coffee shop logo design a little restaurant, design includes a customized script typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout contains a customized script font style which hovers over a team of ornate lines as well as dots.

Logo design for a software program designer the layout features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it serves the business it stands for.

Progress logo layout produced for a Aurora indoor designer, design attribute a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aurora interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Aurora logo design project was undertaken for a leadership consultant that aids business professionals to become more effective at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used goods to other sports enthusiasts. I designed their Aurora logo dsign along with an illustration which pulls in the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Aurora area farm it was actually devised for a products broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects self-assurance, financial success, and prosperity.
Logo design developed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.