Brighton, Colorado Logo Design

Nearly every new Brighton organization knows they require a logo, yet few new business owners fully grasp the crucial role their company logo can play in their financial success, or exactly why one logo works far better than another. A company logo has an immediate and long-term impact on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Brighton, Colorado businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Brighton, Colorado coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older part of the city and really wanted to cast a nostalgic tone without coming across as boring or low energy. I fulfilled each of the tasks by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria developed for Brighton, Colorado clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the field of medicine which works with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family enjoyable facility in Brighton, Colorado.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Brighton, Colorado traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Brighton logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Brighton logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the benefit of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo recognize how essential a logo is for their business so they are much more vested in the outcome. Every logo project possesses it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Brighton, Colorado publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most crucial part of a printed book because it is usually the very first thing a person sees in the book shop. Concerning a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was surely a victory.

 Brighton logo layout made use of for marketing and a label style for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Brighton, Colorado, style include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a feeling of ease and class for their new hair studio. I came up with a concept which did not go the obvious path of designing just a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they wanted to forecast to their customers.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept tailored to exemplify the unique physical traits of the Arabian type of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo style a little dining establishment, layout consists of a modified manuscript typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a customized manuscript font style which floats over a team of ornate lines and also dots.

Logo layout for a software application developer the style features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it serves the business it represents.

Advance logo layout developed for a Brighton, Colorado interior developer, style attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brighton, Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brighton, Colorado logo design project was carried out for a management expert that helps business leaders to develop into more efficient at supervising people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their used items to other sports enthusiasts. I tailored their Brighton logo dsign using a graphic which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Brighton, Colorado area farm it was in reality created for a products broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projects assurance, effectiveness, and affluence.

 Brighton Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this case, I nailed a bullseye with the very first try.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.