Castlewood Logo Design

Nearly every new Castlewood organization knows they are in need of a logo, yet few new business owners fully recognize the key role their logo design will take in their becoming successful, or exactly why one logo performs better than another. A logo design has an instant and lasting impact on the success of a business, choose the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Castlewood companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Castlewood coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of town and wished to visualize a vintage vibe without coming across as boring or low energy. I achieved both tasks via creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria made for Castlewood clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the field of medicine which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable facility in Castlewood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Castlewood traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences through the images they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Castlewood logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Castlewood logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their logo design comprehend how important a logo design is for their business so they are much more vested in the result. Every logo design project has it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Castlewood publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most necessary part of a printed book due to the fact that it is usually the very first thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the items people tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was surely a victory.

 Castlewood logo design utilized for advertising and a label design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Castlewood, style include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a sense of peace and elegance for their new hair studio. I came up with a design that didn’t go the obvious route of creating merely a stylized orchid but rather delivered a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to forecast to their customers.

Arabian equine logo design produced for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept fashioned to manifest the unique physical traits of the Arabian type of equines. With an unique head form and high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a little restaurant, layout contains a changed manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design consists of a modified manuscript font style which hovers over a team of ornate lines and also dots.

Logo design for a software application developer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the enterprise it represents.

Develop logo design produced for a Castlewood indoor designer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Castlewood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Castlewood logo design assignment was done for a management consultant that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned items to other sports enthusiasts. I tailored their Castlewood logo dsign utilizing an illustration which pulls in the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Castlewood area farm it was really designed for a products broker, and this particular logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projected esteem, success, and opulence.
Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.