Durango Logo Design

Virtually every new Durango organization understands that they need a logo, but few entrepreneurs thoroughly recognize the pivotal role their company logo can make in their becoming successful, or the reason that one business logo functions far better than another. A business logo has an instant and sustaining influence on the prosperity of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Durango businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Durango coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old section of the city and wanted to project an old-fashioned vibe without coming across as monotonous or low energy. I accomplished both jobs by means of creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and bacteria designed for Durango medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the branch of healthcare which works with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog made for a family enjoyable center in Durango.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Durango travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Durango logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Durango logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo recognize how crucial a logo design is for their organization so they are way more vested in the end result. Every logo job possesses it’s share of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Durango book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most necessary part of a printed book considering that it is usually the very first thing a person views in the book shop. Regarding a publisher, it’s the opportunity that they will likely ever have to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was definitely a success.

 Durango logo layout used for marketing as well as a label style for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Durango, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a feeling of calmness and connection for their new hair studio. I created a design which did not go the obvious direction of making merely a stylized orchid but instead designed a logo that implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to project to their customers.

Arabian equine logo design produced for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design customized to display the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail posture, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Cafe logo layout a tiny restaurant, layout includes a customized manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a customized script font which floats above a group of ornate lines and dots.

Logo layout for a software designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the business it stands for.

Advance logo style created for a Durango indoor developer, design feature a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Durango interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Durango logo design project was completed for a management coach that helps business professionals to become more effective at managing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their used products to other sports enthusiasts. I designed their Durango business logo dsign along with an illustration that seizes the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Durango area farm it was actually created for a products broker, and this brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projects self-confidence, effectiveness, and prosperity.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.