Erie Logo Design

Each and every new Erie business realizes that they require a logo, but few entrepreneurs thoroughly recognize the crucial role their logo design will play in their success, or the reason that one business logo functions far better than another. A logo has an instant and long term impact on the success of a business, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Erie businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike created for a Erie coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old section of the city and wanted to visualize a retro feel without appearing as uninteresting or low energy. I accomplished each of the tasks via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria created for Erie clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, especially the field of healthcare which works with the clinical examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo layout with a leaping green frog designed for a family fun facility in Erie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - made for Erie travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Erie logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Erie logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family members as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo understand how crucial a logo is for their organization so they are way more vested in the result. Every logo job possesses it’s allotment of obstacles, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Erie book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a published book due to the fact that it is often the very first thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was certainly a success.

 Erie logo style made use of for marketing and also a label style for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Erie, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a sense of tranquility and connection for their new hair salon. I came up with a design which did not go the obvious course of making simply a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to transmit to their clients.

Arabian equine logo layout created for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design tailored to symbolize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe logo design a small dining establishment, layout consists of a modified script font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style contains a modified script typeface which floats over a team of luxuriant lines and also dots.

Logo style for a software application programmer the style functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism supporting a logo is equally as important as how it serves the business it stands for.

Progress logo layout developed for a Erie interior designer, layout function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Erie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Erie logo design project was carried out for a leadership consultant that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Erie logo dsign along with a graphic that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Erie regional farm it was really developed for a products broker, and this company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects trust, financial success, and wealth.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to design a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.