Acute Care 360 ImageCo, Highlands Ranch, Colorado, CO,

ImageCo, Highlands Ranch, Colorado, CO,

Evolv Design logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Red Panda Publishers logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Highlands Ranch, Colorado, CO,

ImageCo, Highlands Ranch, Colorado, CO,
ImageCo, Highlands Ranch, Colorado, CO,

Mid Valley Pathology logo designed by ImageCo, Highlands Ranch, Colorado, CO,

FSA OK logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Emerald Heights logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Club Sapphire logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Downtown Dogs logo designed by ImageCo, Highlands Ranch, Colorado, CO,

School board logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Ferry Street Coffee Company logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Stoney Forensic logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Smart kernels logo designed by ImageCo, Highlands Ranch, Colorado, CO,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain actual samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to echo your personal vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Highlands Ranch LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish unforgettable brand identities. We’ve performed branding work for mechanics, universities, heart surgeons, wedding singers, coffee roasters, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be used as an electrical sign. As a result of our sign first method our identity designs can, and have been used in everything from garment labels to billboards. Our sign first approach guarantees that our logo designs are equally reliable whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do in-house. Irrespective of the type of design project we take on, brand identity design, web site, trade show display, or electric sign, we do not, and never will job-out our client’s work to agencies based outside the US. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Highlands Ranch entrepreneur realizes that they probably need a logo, but few start ups fully recognize the crucial role their company logo will play in their financial success, or precisely why one business logo performs far better than another. A company logo has a critical and long term influence on the success of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Highlands Ranch businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a logo must be timeless and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark as well as the process of denoting something so that it could be identified, its foundation comes from the brand branded onto livestock. These days a brand symbolizes pretty much anything with a motive, regardless if it be revenue or political parties, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the very same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s goal is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person states the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of many branding agencies you’ll find that they are frequently rebranded advertising agencies. When someone claims they are in advertising and marketing most individuals will likely have an idea about what they do. Yet when someone says “I’m in branding”… it just sounds more attractive, probably it’s because many people don’t know what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or company that influence understandings. This mostly includes the name, the logo, the packaging, the colors utilized but can also consist of audio, lights, texture, signage, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the public image of a business, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and collateral products such as cards, stationery, and brochures. Some visual designers also design sites and software interfaces. The important duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of influencing activities, end results and also understandings.

select logos & signs

Retro logo style of a bicycle produced for a Highlands Ranch coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the city and wanted to project a retro vibe without appearing as boring or low energy. I achieved both of these jobs by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria made for Highlands Ranch clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more meaningful.

logo design with a jumping environment-friendly frog created for a household fun facility in Highlands Ranch.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - developed for Highlands Ranch travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Highlands Ranch logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Highlands Ranch logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective opinions on the merit of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that tend to hire an expert to design their logo comprehend how crucial a logo design is for their company so they are way more vested in the end result. Every logo project possesses it’s allotment of obstacles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Highlands Ranch book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most vital part of a published book considering that it is ordinarily the initial thing a person views in the book store. Concerning a publisher, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a success.

 Highlands Ranch logo style made use of for marketing and a label design for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Highlands Ranch, layout include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo design created for a Highlands Ranch hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a feeling of relaxation and connection for their new hair studio. I created a design that didn’t go the obvious path of creating simply a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to forecast to their clients.

Arabian steed logo layout produced for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept tailored to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the most easily recognizable equine types in the world.

Las Cafe, A Highlands Ranch restaurant logo layout a little restaurant, layout contains a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style contains a changed script font which floats above a team of elaborate lines as well as dots.

Logo design for a software designer the layout features and iconic Highlands Ranch component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it brands the company it represents.

Develop logo design produced for a Highlands Ranchindoor developer, layout function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Highlands Ranch interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Highlands Ranch, the characters for letter V and also A in middle of words progressed have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Highlands Ranch logo design project was undertaken for a management coach that aids business professionals to develop into more effective at managing people, expectations, and productivity.

A Highlands Ranch business logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their secondhand items to other sports enthusiasts.

I created their Highlands Ranch business logo design with an image that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Highlands Ranch company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Highlands Ranch regional farm it was actually designed for a commodities broker, and this particular company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected assurance, effectiveness, and affluence.

 Highlands Ranch Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st shot.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a famous Highlands Ranch sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Electrical sign design for Highlands Ranch restaurnat designed by Highlands Ranch Sign Business
Highlands Ranch logo design and brand identity design for Highlands Ranch retailers
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,

Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,
Logo designed by ImageCo, Highlands Ranch, Colorado, CO,