Lafayette, Colorado Logo Design

Nearly every new Lafayette business professional understands that they require a logo, however few entrepreneurs thoroughly realize the crucial role their organization’s logo can make in their financial success, or the reason that one logo functions more effectively than another. A logo has a critical and sustaining impact on the success of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Lafayette, Colorado companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bicycle developed for a Lafayette, Colorado coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an older section of the town and wanted to visualize a nostalgic tone without coming across as monotonous or low energy. I accomplished the two tasks via developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs made for Lafayette, Colorado clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the branch of medicine that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and more memorable.

logo layout with a jumping eco-friendly frog created for a family fun facility in Lafayette, Colorado.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, and a tree - made for Lafayette, Colorado travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lafayette logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Lafayette logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get impartial viewpoints on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo design is for their business so they are much more invested in the end result. Every logo design job possesses it’s allotment of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Lafayette, Colorado publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most necessary part of a printed book because it is usually the very first thing a person views in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was undoubtedly a victory.

 Lafayette logo layout used for advertising and also a label design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be vintage cases. For this logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Lafayette, Colorado, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a sense of relaxation and connection for their new hair studio. I created a concept which did not go the obvious course of creating just a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo style developed for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design fashioned to illustrate the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, style contains a modified manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a changed manuscript typeface which floats over a group of luxuriant lines as well as dots.

Logo style for a software application programmer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the significance behind a logo design is just as important as how it brands the enterprise it represents.

Advance logo style produced for a Lafayette, Colorado interior developer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lafayette, Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lafayette, Colorado logo design assignment was performed for a leadership expert that helps business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned goods to other sports enthusiasts. I tailored their Lafayette business logo dsign utilizing an illustration which garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Lafayette, Colorado area farm it was in reality designed for a commodities broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected trust, financial success, and opulence.

 Lafayette Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st try.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.