Acute Care 360 ImageCo, Longmont, Colorado, CO,

ImageCo, Longmont, Colorado, CO,

Evolv Design logo designed by ImageCo, Longmont, Colorado, CO,

Red Panda Publishers logo designed by ImageCo, Longmont, Colorado, CO,

Longmont, Colorado, CO,

ImageCo, Longmont, Colorado, CO,
ImageCo, Longmont, Colorado, CO,

Mid Valley Pathology logo designed by ImageCo, Longmont, Colorado, CO,

FSA OK logo designed by ImageCo, Longmont, Colorado, CO,

Emerald Heights logo designed by ImageCo, Longmont, Colorado, CO,

Club Sapphire logo designed by ImageCo, Longmont, Colorado, CO,

Downtown Dogs logo designed by ImageCo, Longmont, Colorado, CO,

School board logo designed by ImageCo, Longmont, Colorado, CO,

Ferry Street Coffee Company logo designed by ImageCo, Longmont, Colorado, CO,

Stoney Forensic logo designed by ImageCo, Longmont, Colorado, CO,

Smart kernels logo designed by ImageCo, Longmont, Colorado, CO,

POINTERS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not feature real world samples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Longmont LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate notable brands. We have undertaken logo design work for builders, educational institutions, diamond miners, wedding singers, coffee roasters, retailers, and virtually every other kind of business you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electrical sign. As a result of our sign first method our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are just as effective whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and always remembered no matter of size or purpose.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design companies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we perform in-house. Irrespective of the type of design project we take on, logo design, web page, trade show exhibition, or electrical sign, we do not, and never will job-out our client’s projects to 3rd parties located outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and imposes the terms of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Longmont company understands that they probably need a logo, yet few start ups thoroughly grasp the crucial role their organization’s logo can perform in their financial success, or why one logo functions more effectively than another. A logo design has a critical and long term effect on the success of a business, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Longmont businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to retail signs a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and the process of denoting something to make sure that it can be recognized, its origin comes from the brand branded onto animals. Nowadays a brand symbolizes pretty much anything with an intention, regardless if it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce a mental image that the audience can identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody mentions the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the origin of most branding firms you’ll discover that they are often re-branded marketing and advertising companies. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. Yet when somebody says “I am in branding”… it simply sounds much more attractive, perhaps it’s due to the fact that lots of people don’t recognize what it suggests to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that affect perceptions. This largely consists of the name, the logo design, the packaging, the colors used yet can additionally consist of sound, lighting, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the image of a firm, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and pamphlets. Some visual designers also build websites and user interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing actions, results and understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Longmont coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older section of town and hoped to cast a retro feel without appearing as uninteresting or low energy. I achieved both tasks by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs made for Longmont clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the branch of medicine that works with the clinical assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo layout with a leaping green frog developed for a family fun facility in Longmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Longmont traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Longmont logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Longmont logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get honest opinions on the merit of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design realize how important a logo design is for their business so they are much more invested in the outcome. Every logo design job has it’s allotment of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Longmont book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most critical part of a printed book since it is ordinarily the primary thing a person views in the book store. For a publisher, it’s the best opportunity they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was certainly a success.

 Longmont logo style utilized for marketing as well as a tag style for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be older cases. For this brand design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Longmont, layout include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs considering that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a Longmont hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a spirit of ease and class for their new hair studio. I came up with a concept which didn’t go the obvious course of crafting just a stylized orchid but alternatively crafted a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo layout produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design fashioned to exemplify the unique physical traits of the Arabian type of equines. By having an unique head form and very high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Cafe, A Longmont Coffee shop logo style a tiny dining establishment, style contains a modified script font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style consists of a changed script font style which hovers over a group of elaborate lines and dots.

Logo layout for a software application programmer the style attributes and iconic Longmont aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo style created for a Longmontinterior designer, style feature a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Longmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Longmont, the characters for letter V and also A in middle of the word advanced have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Longmont logo design job was done for a leadership advisor that enables business leaders to develop into more efficient at supervising people, expectations, and profitability.

A Longmont business logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned equipment to other sports enthusiasts.

I created their Longmont business logo design along with an image which grabs the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Longmont company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Longmont regional farm it was really devised for an investments broker, and this business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects esteem, success, and prosperity.

 Longmont Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I struck a bullseye with the first try.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular Longmont sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Electrical sign design for Longmont restaurnat designed by Longmont Sign Business
Longmont logo design and brand identity design for Longmont retailers
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,

Logo designed by ImageCo, Longmont, Colorado, CO,

Logo designed by ImageCo, Longmont, Colorado, CO,

Logo designed by ImageCo, Longmont, Colorado, CO,

Logo designed by ImageCo, Longmont, Colorado, CO,

Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,
Logo designed by ImageCo, Longmont, Colorado, CO,