Louisville Logo Design

Each and every new Louisville venture knows they are in need of a logo, yet few entrepreneurs fully recognize the key role their company logo can perform in their financial success, or exactly why one logo performs better than another. A logo design has an immediate and lasting influence on the financial success of a business, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Louisville businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle produced for a Louisville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of the area and wanted to visualize a nostalgic vibe without appearing as stodgy or low energy. I accomplished each of the tasks via creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs designed for Louisville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, especially the branch of medicine that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog designed for a household fun center in Louisville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Louisville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Louisville logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Louisville logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get objective assessments on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design realize how crucial a logo is for their organization so they are much more invested in the result. Every logo project has it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Louisville book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most important part of a published book due to the fact that it is in most cases the initial thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was certainly a success.

 Louisville logo style used for marketing and a label style for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this brand concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Louisville, layout include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo style developed for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a sense of tranquility and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making merely a stylized orchid but alternatively delivered a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to transmit to their clients.

Arabian steed logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo design a small restaurant, design contains a modified script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design contains a changed manuscript font which floats above a team of elaborate lines and also dots.

Logo style for a software program designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it serves the enterprise it stands for.

Progress logo style created for a Louisville indoor designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Louisville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Louisville logo design job was completed for a leadership specialist that enables business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand products to other sports enthusiasts. I designed their Louisville logo dsign utilizing an illustration which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Louisville area farm it was actually developed for a commodities broker, and this business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a image that projected confidence, financial success, and wealth.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.