Louisville, Colorado Logo Design

Virtually every new Louisville business professional realizes that they need a logo, but few new business owners entirely grasp the vital role their logo will play in their becoming successful, or why one business logo works better than another. A company logo has an immediate and long-term influence on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Louisville, Colorado businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle developed for a Louisville, Colorado coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old part of the community and wished to project a vintage feel without appearing as monotonous or low energy. I accomplished both of these tasks via developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria made for Louisville, Colorado medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the field of healthcare which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and a lot more meaningful.

logo style with a jumping green frog designed for a family fun facility in Louisville, Colorado.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Louisville, Colorado travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead convey emotional journeys through the pictures they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Louisville logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Louisville logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how essential a logo design is for their business so they are way more vested in the outcome. Every logo project has it’s allotment of challenges, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Louisville, Colorado publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most crucial part of a published book because it is in most cases the initial thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was certainly a winner.

 Louisville logo style utilized for advertising and a tag style for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be vintage cases. For this logo design I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Louisville, Colorado, style consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design projects considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design developed for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated an atmosphere of relaxation and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of creating merely a stylized orchid but instead designed a logo design that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they wanted to project to their customers.

Arabian equine logo design produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design styled to display the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe logo layout a small dining establishment, design contains a customized script font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout includes a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software application programmer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Progress logo layout produced for a Louisville, Colorado indoor developer, layout feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Louisville, Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Louisville, Colorado logo design assignment was performed for a management advisor that aids business professionals to become more successful at managing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned items to other sports enthusiasts. I tailored their Louisville business logo dsign using an illustration which captures the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Louisville, Colorado regional farm it was really designed for an investments broker, and this particular brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a image that projects assurance, effectiveness, and luxury.

 Louisville Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for externally encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.