Acute Care 360 ImageCo, Pueblo, Colorado, CO,

ImageCo, Pueblo, Colorado, CO,

Evolv Design logo designed by ImageCo, Pueblo, Colorado, CO,

Red Panda Publishers logo designed by ImageCo, Pueblo, Colorado, CO,

Pueblo, Colorado, CO,

ImageCo, Pueblo, Colorado, CO,

ImageCo, Pueblo, Colorado, CO,
Mid Valley Pathology logo designed by ImageCo, Pueblo, Colorado, CO,

FSA OK logo designed by ImageCo, Pueblo, Colorado, CO,

Emerald Heights logo designed by ImageCo, Pueblo, Colorado, CO,

Club Sapphire logo designed by ImageCo, Pueblo, Colorado, CO,

Downtown Dogs logo designed by ImageCo, Pueblo, Colorado, CO,

WSBA logo designed by ImageCo, Pueblo, Colorado, CO,

Ferry Street Coffee Company logo designed by ImageCo, Pueblo, Colorado, CO,

Stoney Forensic logo designed by ImageCo, Pueblo, Colorado, CO,

Smart kernels logo designed by ImageCo, Pueblo, Colorado, CO,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo design that is both memorable and expresses the story about who you are or what you actually do is a herculean task. The challenge is to produce a logo design which is simplistic enough to be understood at a glance and conveys enough relevant information that it can communicate who you are. However no logo design can totally tell your story or summarize your business, and going down that road usually produces a brand identity design that accomplishes neither. However, in skilled hands, it is quite possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding professional. For over two decades I have been creating memorable logos and brand identity designs which tell stories and resonate with audiences. But don’t take my word for it, check out my work and discover for yourself. I don’t assert that I am the best logo designer in the world, but, I do know what I’m doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by individuals operating in the branding industry, that a person might question why so many people in branding companies hate logos as much as they seem to. It is quite true that your logo is not your business’s brand, but what does that mean for a business that has no logo? One thing is quite certain, it all but guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a business’s brand is no more than a fading memory because customers would have nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is slightly true, however it’s also much more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a business’s brand image. A logo functions as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every thing that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a defining reference point that helps guide a brand as it grows.

ImageCo is a brand identity business and our goal is to aid our clients lay that cornerstone and set that anchor. We help companies look established, more refined, and more professional. This ensures that our clients will always be taken seriously, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Pueblo LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop memorable brands. We have performed brand identity design work for farmers, educational institutions, heart surgeons, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electric sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first technique guarantees that our logo designs are equally reliable whether they are used in television commercials or web applications, they are consistently identifiable, understood, and always remembered irrespective of size or function.

American Made ★ Design

The thing which truly sets ImageCo apart from other design firms that you might possibly have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do ourselves. Regardless of the type of design project we take on, logo, web site, trade show booth, or electric sign, we do not, and never will farm-out our client’s work to agencies based outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Pueblo entrepreneur realizes that they probably need a logo, yet few new business owners entirely recognize the crucial role their company logo will perform in their becoming successful, or exactly why one logo works more effectively than another. A logo design has an instant and sustaining influence on the viability of a business, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Pueblo businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo should be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark and the act of noting something to ensure that it can be recognized, its foundation comes from the brand branded onto livestock. Nowadays a brand represents practically anything with a motive, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s objective is to create an image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of most branding firms you’ll discover that they are quite often rebranded advertising agencies. When somebody says they are in marketing lots of people will likely have an idea about what they do. However when a person states “I am in branding”… it simply sounds much more impressive, maybe it’s since the majority of people do not fully understand what it means to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence view points. This primarily includes the name, the logo design, the product packaging, the different colors used however can additionally include sound, illumination, texture, signs, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps form the perception of a business, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and also brochures. Some visual designers also develop web sites as well as user interfaces. The crucial duty of a brand identity designer is to develop the visual cues and a psychological tone with the objective of influencing activities, end results and also assumptions.

select logos & signs

Retro logo style of a bike developed for a Pueblo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of town and really wanted to cast a retro vibe without appearing as boring or low energy. I accomplished both of these jobs via creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria made for Pueblo clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more memorable.

logo style with a jumping environment-friendly frog designed for a family members enjoyable center in Pueblo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - designed for Pueblo traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys through the pictures they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Pueblo logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Pueblo logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get neutral point of views on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how essential a logo is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s allotment of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Pueblo publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most important part of a printed book since it is in most cases the primary thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a success.

 Pueblo logo design made use of for marketing and also a label style for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Pueblo, style include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a Pueblo hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a feeling of ease and class for their new hair studio. I created a design that didn’t go the obvious path of crafting simply a stylized orchid but alternatively designed a business logo that implied an orchid in the formation of a swirl featured into the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style produced for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design customized to embody the unique physical traits of the Arabian breed of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe, A Pueblo Coffee shop logo layout a tiny restaurant, style consists of a modified manuscript typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a customized script font style which floats above a team of ornate lines and also dots.

Logo layout for a software application programmer the style functions and also famous Pueblo component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it brands the enterprise it stands for.

Progress logo style produced for a Puebloindoor developer, style function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pueblo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Pueblo, the characters for letter V as well as A in center of the word advanced have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pueblo logo design project was carried out for a leadership advisor that enables business leaders to become more successful at overseeing people, expectations, and profitability.

A Pueblo business logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned goods to other sports enthusiasts.

I tailored their Pueblo logo design utilizing an image which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Pueblo company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Pueblo area farm it was in reality devised for a commodities broker, and this particular brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected self-assurance, financial success, and luxury.

 Pueblo Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Fortunately, in this case, I nailed a bullseye with the first go.

Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned Pueblo sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.