Southglenn Logo Design

Nearly every new Southglenn company knows they need a logo, yet few entrepreneurs fully realize the crucial role their logo can play in their financial success, or precisely why one business logo functions more effectively than another. A business logo has an instant and sustaining influence on the financial success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Southglenn companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Southglenn coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old section of the area and wanted to project a vintage atmosphere without appearing as boring or low energy. I achieved both of these tasks by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs developed for Southglenn clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family fun facility in Southglenn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - made for Southglenn travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather project emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Southglenn logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Southglenn logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with people that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to create their business logo comprehend how vital a logo design is for their company so they are much more invested in the end result. Every logo design project has it’s portion of hurdles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Southglenn publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most important part of a printed book because it is often the primary thing a person views in the book shop. For a publishing company, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was definitely a winner.

 Southglenn logo layout used for advertising and marketing and a label design for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this business logo concept I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Southglenn, layout consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs considering that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried an atmosphere of relaxation and connection for their new hair studio. I created a design which did not go the obvious route of designing merely a stylized orchid but alternatively crafted a logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to transmit to their customers.

Arabian equine logo style produced for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design tailored to display the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Coffee shop logo design a little dining establishment, layout consists of a modified script font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a changed script font which hovers over a team of ornate lines and dots.

Logo style for a software program developer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it serves the organization it represents.

Evolve logo design developed for a Southglenn indoor developer, design attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southglenn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Southglenn logo design project was undertaken for a leadership consultant that assists business leaders to become more successful at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand equipment to other sports enthusiasts. I designed their Southglenn business logo dsign using an illustration that garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Southglenn regional farm it was in reality devised for a products broker, and this logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected assurance, financial success, and prosperity.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.