Thornton, Colorado Logo Design

Virtually every new Thornton business person understands that they are in need of a logo, yet few entrepreneurs thoroughly understand the key role their company logo can take in their success, or why one logo design works better than another. A company logo has an immediate and long-term impact on the growth of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Thornton, Colorado companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in just a look.
  2. Scalability: from labels to posters a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bike created for a Thornton, Colorado coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older section of the area and really wanted to visualize a retro feel without appearing as boring or low energy. I fulfilled both of these jobs via creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria made for Thornton, Colorado clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of medicine that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family members enjoyable center in Thornton, Colorado.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Thornton, Colorado traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead project emotional journeys through the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Thornton logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Thornton logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get objective viewpoints on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo design realize how crucial a logo design is for their business so they are way more vested in the outcome. Every logo project has it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Thornton, Colorado book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a published book considering that it is in most cases the primary thing a person views in the book store. For a publisher, it’s the absolute best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was definitely a victory.

 Thornton logo design utilized for advertising and marketing as well as a tag design for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this brand concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Thornton, Colorado, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair style workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed an atmosphere of calmness and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of creating simply a stylized orchid but instead created a logo design which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they wanted to forecast to their customers.

Arabian steed logo style developed for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept fashioned to embody the unique physical traits of the Arabian kind of horses. With an unique head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Coffee shop logo design a tiny restaurant, layout consists of a customized script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a modified manuscript font which hovers above a team of ornate lines and also dots.

Logo style for a software developer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the company it stands for.

Progress logo design produced for a Thornton, Colorado indoor designer, style attribute a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Thornton, Colorado interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Thornton, Colorado logo design job was performed for a management specialist that helps business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned goods to other sports enthusiasts. I created their Thornton logo design dsign using an illustration which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Thornton, Colorado regional farm it was really devised for an investments broker, and this business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected confidence, financial success, and luxury.

 Thornton Logo design for a nonprofit, Turning Factor Solutions - the logo style function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first shot.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.