Connecticut Logo Design

Virtually every new Connecticut  business realizes that they require a logo, yet few entrepreneurs thoroughly recognize the crucial role their logo can make in their success, or why one business logo functions better than another. A logo design has a critical and lasting effect on the prosperity of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Connecticut businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the town and hoped to cast an old-fashioned vibe without coming across as boring or low energy. I achieved each of the jobs by means of designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs designed for Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and even more memorable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable facility in Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Connecticut  logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

Connecticut logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased opinions on the merit of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how vital a logo design is for their company so they are way more vested in the result. Every logo design project possesses it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most critical part of a printed book because it is in most cases the primary thing a person views in the bookstore. For a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the items people tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was definitely a victory.

Connecticut logo style used for advertising and a tag layout for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Connecticut, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo layout developed for a hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated an atmosphere of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious direction of creating just a stylized orchid but rather designed a logo design which implied an orchid in the formation of a swirl featured into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout produced for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept tailored to display the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Cafe logo style a small dining establishment, design includes a modified manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a changed script typeface which hovers over a team of luxuriant lines and dots.

Logo layout for a software designer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the organization it represents.

Develop logo layout developed for a Connecticut indoor designer, style feature a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Connecticut  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Connecticut logo design assignment was performed for a leadership coach that helps business professionals to become more effective at overseeing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned goods to other sports enthusiasts.

I designed their Connecticut logo design design using an image which garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Connecticut  farm it was in reality created for an investments broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects self-assurance, financial success, and wealth.

 Connecticut  Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for ostensibly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.