Connecticut Logo Design

Every new Connecticut organization knows they require a logo, however few new business owners entirely realize the pivotal role their company logo can make in their becoming successful, or why one business logo functions more effectively than another. A logo has an immediate and lasting impact on the viability of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Connecticut  businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike developed for a Connecticut, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older section of the city and wanted to project an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled the two jobs via creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs developed for Connecticut, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and even more meaningful.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Connecticut, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - designed for Connecticut, Connecticut travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Connecticut logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Connecticut logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family as well as with folks that they don’t even know so as to get impartial viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to design their business logo realize how crucial a logo design is for their organization so they are much more vested in the final result. Every logo job has it’s allotment of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Connecticut, Connecticut publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most necessary part of a printed book due to the fact that it is usually the primary thing a person sees in the book shop. With regard to a publishing company, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was certainly a success.

 Connecticut logo layout made use of for advertising and also a label style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be antique cases. For this business logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Connecticut, Connecticut, layout consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried an atmosphere of ease and elegance for their new hair studio. I came up with a design which didn’t go the obvious course of designing just a stylized orchid but alternatively crafted a company logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead put the attention on the perception that they really wanted to transmit to their customers.

Arabian steed logo layout produced for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design styled to epitomize the unique physical traits of the Arabian type of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the whole world.

Las Cafe logo style a tiny restaurant, style consists of a modified manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a changed manuscript typeface which floats above a team of ornate lines and also dots.

Logo layout for a software programmer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it serves the organization it represents.

Progress logo design created for a Connecticut, Connecticut interior designer, layout feature a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Connecticut, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Connecticut, Connecticut logo design assignment was carried out for a management advisor that assists business leaders to become more efficient at managing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand items to other sports enthusiasts. I created their Connecticut logo dsign with an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Connecticut, Connecticut area farm it was really designed for an investments broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projects esteem, effectiveness, and wealth.

 Connecticut Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this instance, I hit a bullseye with the very first go.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.