Branford Logo Design

Every new Branford business knows they need a logo, yet few entrepreneurs fully recognize the pivotal role their organization logo will play in their success, or why one business logo functions far better than another. A business logo has a critical and long term effect on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Branford companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Branford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an older part of town and wanted to visualize a retro feel without appearing as stodgy or low energy. I fulfilled each of the tasks via designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria designed for Branford clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the branch of medicine which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more memorable.

logo style with a leaping eco-friendly frog developed for a household fun center in Branford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Branford travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Branford logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Branford logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get impartial assessments on the value of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their business logo realize how essential a logo design is for their organization so they are much more invested in the end result. Every logo design project possesses it’s portion of obstacles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Branford book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a published book because it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a winner.

 Branford logo design utilized for advertising as well as a label layout for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Branford, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects considering that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a spirit of simplicity and elegance for their new hair studio. I created a design that did not go the obvious direction of designing just a stylized orchid but alternatively crafted a company logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they really wanted to transmit to their customers.

Arabian equine logo design produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design tailored to display the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Cafe logo design a small dining establishment, design consists of a customized manuscript font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a customized script font style which floats above a group of ornate lines and also dots.

Logo design for a software program programmer the design attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it stands for.

Develop logo style produced for a Branford indoor designer, style attribute a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Branford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Branford logo design assignment was undertaken for a management consultant that aids business professionals to develop into more successful at handling people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand goods to other sports enthusiasts. I designed their Branford business logo dsign utilizing an illustration that pulls in the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Branford regional farm it was actually devised for a commodities broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projected assurance, success, and affluence.
Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.