Branford, Connecticut Logo Design

Nearly every new Branford business person knows they are in need of a logo, yet few entrepreneurs thoroughly comprehend the vital role their logo can make in their becoming successful, or precisely why one logo design performs more effectively than another. A business logo has a critical and long-term impact on the success of a business, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Branford, Connecticut businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo design will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike developed for a Branford, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older section of the area and wanted to impart a vintage vibe without coming across as monotonous or low energy. I accomplished both of these jobs through creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs designed for Branford, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo layout with a leaping eco-friendly frog developed for a family enjoyable center in Branford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Branford, Connecticut travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Branford logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Branford logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest judgements on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo design comprehend how important a logo design is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Branford, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most critical part of a published book considering that it is ordinarily the first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was surely a victory.

 Branford logo style utilized for marketing as well as a tag design for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Branford, Connecticut, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed an atmosphere of contentment and class for their new hair salon. I created a design that didn’t go the obvious path of designing just a stylized orchid but alternatively delivered a business logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo design produced for a steed cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype design fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Coffee shop logo design a small dining establishment, style contains a changed script typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout includes a modified script font style which hovers above a group of ornate lines and dots.

Logo layout for a software program programmer the style attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the symbolism supporting a business logo is just as important as how it serves the enterprise it represents.

Develop logo layout produced for a Branford, Connecticut interior designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Branford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Branford, Connecticut logo design job was done for a management guide that helps business professionals to become more efficient at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I designed their Branford business logo dsign utilizing an image that seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Branford, Connecticut area farm it was actually devised for a commodities broker, and this particular business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projected confidence, financial success, and prosperity.

 Branford Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the first try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.