Acute Care 360 ImageCo, Cheshire, Connecticut, CT,

ImageCo, Cheshire, Connecticut, CT,

Evolv Design logo designed by ImageCo, Cheshire, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Cheshire, Connecticut, CT,

Cheshire, Connecticut, CT,

ImageCo, Cheshire, Connecticut, CT,
ImageCo, Cheshire, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Cheshire, Connecticut, CT,

FSA OK logo designed by ImageCo, Cheshire, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Cheshire, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Cheshire, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Cheshire, Connecticut, CT,

School board logo designed by ImageCo, Cheshire, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Cheshire, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Cheshire, Connecticut, CT,

Smart kernels logo designed by ImageCo, Cheshire, Connecticut, CT,

TIPS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be evaluated by the quality of their design work, if the work in their portfolio does not contain real world samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Cheshire LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We have done branding work for builders, colleges, diamond miners, wedding singers, bistros, retailers, and just about every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electric sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique ensures that our logos are equally effective whether they are used in television commercials or web applications, they are consistently identifiable, comprehended, and remembered irrespective of size or application.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design companies that you probably have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform ourselves. Regardless of the kind of design project we take on, business logo, business website, trade show exhibition, or electric sign, we do not, and never will job-out our customer’s projects to 3rd parties based outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the conditions of how my customers and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Cheshire organization realizes that they require a logo, but few start-ups fully realize the pivotal role their logo design will perform in their success, or precisely why one logo functions more effectively than another. A logo design has an immediate and lasting impact on the viability of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Cheshire companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to retail signs a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and the process of marking something to make sure that it could be distinguished, its genesis originates from the mark burned onto animals. Today a brand symbolizes practically anything with an intention, regardless if it be profit or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s objective is to develop an image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody says the brand names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of most branding firms you’ll discover that they are quite often rebranded advertising firms. When somebody states they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps shape the image of a company, a product or an institution. Brand identity designers develop logo designs, sign designs, product packaging, and collateral material such as cards, stationery, and brochures. Some visual designers also design sites as well as user interfaces. The necessary duty of a brand identity designer is to create the visual cues and a psychological tone with the goal of affecting actions, end results and also assumptions.

select SIGNS & LOGOS

Retro logo style of a bike produced for a Cheshire coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old part of town and wished to visualize an old-fashioned tone without appearing as monotonous or low energy. I achieved each of the tasks via designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria created for Cheshire medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the field of medicine that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and even more memorable.

logo layout with a leaping green frog made for a family enjoyable center in Cheshire.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - created for Cheshire travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cheshire logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Cheshire logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with people that they don’t actually know so as to get objective assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo recognize how essential a logo is for their company so they are much more vested in the end result. Every logo job has it’s share of difficulties, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Cheshire book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most crucial part of a published book due to the fact that it is in most cases the initial thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a victory.

 Cheshire logo design made use of for marketing and a tag design for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Cheshire, style include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo projects because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo style produced for a Cheshire hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a feeling of simplicity and connection for their new hair salon. I came up with a concept that didn’t go the obvious course of designing just a stylized orchid but instead designed a logo design that implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to project to their customers.

Arabian horse logo layout produced for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Cafe, A Cheshire Coffee shop logo design a tiny dining establishment, layout consists of a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a modified manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software application programmer the design features and also renowned Cheshire aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the company it stands for.

Advance logo style produced for a Cheshireinterior designer, style attribute a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cheshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Cheshire, the personalities for letter V and A in center of the word advanced have been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cheshire logo design project was completed for a leadership expert that enables business professionals to become more successful at handling people, expectations, and productivity.

A Cheshire business logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand products to other sports enthusiasts.

I created their Cheshire business logo design along with an illustration which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Cheshire company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Cheshire regional farm it was in reality designed for an investments broker, and this business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected esteem, success, and wealth.

 Cheshire Logo design for a not-for-profit, Turning Point Solutions - the logo design function for externally dealing with arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a renowned Cheshire sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Electrical sign design for Cheshire restaurnat designed by Cheshire Sign Company
Cheshire logo design and brand identity design for Cheshire companies
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,

Logo designed by ImageCo, Cheshire, Connecticut, CT,

Logo designed by ImageCo, Cheshire, Connecticut, CT,

Logo designed by ImageCo, Cheshire, Connecticut, CT,

Logo designed by ImageCo, Cheshire, Connecticut, CT,

Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,
Logo designed by ImageCo, Cheshire, Connecticut, CT,