Acute Care 360 ImageCo, Danbury, Connecticut, CT,

ImageCo, Danbury, Connecticut, CT,

Evolv Design logo designed by ImageCo, Danbury, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Danbury, Connecticut, CT,

Danbury, Connecticut, CT,

ImageCo, Danbury, Connecticut, CT,
ImageCo, Danbury, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Danbury, Connecticut, CT,

FSA OK logo designed by ImageCo, Danbury, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Danbury, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Danbury, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Danbury, Connecticut, CT,

School board logo designed by ImageCo, Danbury, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Danbury, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Danbury, Connecticut, CT,

Smart kernels logo designed by ImageCo, Danbury, Connecticut, CT,

STRATEGIES ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.

Danbury LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow memorable brands. We’ve performed logo design work for ranchers, educational institutions, heart surgeons, party planners, bistros, retailers, and practically every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electrical sign. Because of our sign first method our logo designs can, and have been used in everything from garment labels to electrical signs. Our sign first method ensures that our logos are equally effective whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we perform ourselves. No matter the kind of design project we undertake, business logo, website, trade show display, or retail sign, we do not, and never will farm-out our client’s projects to agencies based outside the United States. Whenever you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new Danbury company knows they require a logo, yet few new business owners fully comprehend the vital role their organization’s logo will make in their becoming successful, or the reason that one logo design functions far better than another. A company logo has an instant and lasting impact on the viability of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Danbury companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of denoting something so that it could be identified, its genesis originates from the mark branded onto animals. These days a brand indicates pretty much anything with a motive, regardless if it be revenue or political parties, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s objective is to develop a mental image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the brand names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of many branding agencies you’ll find that they are often rebranded marketing and advertising agencies. When someone states they are in marketing most individuals will likely have an idea about what they do. But when a person says “I am in branding”… it simply sounds more attractive, probably it’s due to the fact that most people do not fully understand what it implies to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or company that influence understandings. This mainly includes the name, the logo, the packaging, the colors used yet can also consist of sound, lights, texture, signs, actually anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the perception of a firm, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, and also brochures. Some visual designers also develop web sites as well as software interfaces. The necessary role of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting actions, outcomes and also understandings.

Featured signs/logos

Retro logo layout of a bike developed for a Danbury coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of the community and wished to cast an old-fashioned tone without coming across as stodgy or low energy. I accomplished each of the tasks by means of creating a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs created for Danbury medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog developed for a household enjoyable center in Danbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Danbury traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but rather communicate emotional journeys through the images they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Danbury logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Danbury logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get honest assessments on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo realize how important a logo design is for their company so they are way more invested in the end result. Every logo design job has it’s share of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Danbury book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is often the very first thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a winner.

 Danbury logo design made use of for marketing and a tag layout for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be antique cases. For this brand design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Danbury, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style developed for a Danbury hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of tranquility and elegance for their new hair salon. I came up with a concept that did not go the obvious route of making simply a stylized orchid but rather delivered a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to forecast to their customers.

Arabian equine logo design produced for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the world.

Las Cafe, A Danbury Coffee shop logo design a tiny restaurant, style consists of a customized script font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a modified manuscript typeface which hovers over a team of elaborate lines and also dots.

Logo style for a software application developer the design features and also renowned Danbury component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the organization it stands for.

Evolve logo design produced for a Danburyindoor designer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Danbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Danbury, the personalities for letter V and A in center of words advanced have been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Danbury logo design job was performed for a leadership coach that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A Danbury business logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand items to other sports enthusiasts.

I created their Danbury business logo design along with a graphic that pulls in the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Danbury company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Danbury area farm it was actually created for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projected trust, effectiveness, and opulence.

 Danbury Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this particular case, I struck a bullseye with the very first shot.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous Danbury sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Electrical sign design for Danbury restaurnat designed by Danbury Sign Business
Danbury logo design and brand identity design for Danbury retailers
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,

Logo designed by ImageCo, Danbury, Connecticut, CT,

Logo designed by ImageCo, Danbury, Connecticut, CT,

Logo designed by ImageCo, Danbury, Connecticut, CT,

Logo designed by ImageCo, Danbury, Connecticut, CT,

Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,
Logo designed by ImageCo, Danbury, Connecticut, CT,