Darien Logo Design

Nearly every new Darien company knows they are in need of a logo, yet few entrepreneurs thoroughly comprehend the crucial role their company logo can play in their financial success, or why one logo design performs more effectively than another. A business logo has an instant and sustaining effect on the prosperity of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Darien companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike developed for a Darien coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of town and wished to project a retro atmosphere without coming across as uninteresting or low energy. I fulfilled the two tasks by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Darien clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and much more unforgettable.

logo style with a leaping green frog made for a family fun facility in Darien.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - designed for Darien traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Darien logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Darien logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get neutral opinions on the merit of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo realize how crucial a logo is for their organization so they are way more invested in the final result. Every logo job has it’s share of hurdles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Darien publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most essential part of a published book since it is in most cases the first thing a person views in the book store. With respect to a publisher, it’s the most ideal opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was certainly a success.

 Darien logo design used for advertising and marketing and a tag design for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Darien, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of peace and connection for their new hair salon. I created a concept which didn’t go the obvious direction of making simply a stylized orchid but instead designed a company logo which suggested a flower in the formation of a swirl blended into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to project to their patrons.

Arabian steed logo style created for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept styled to display the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Coffee shop logo design a little restaurant, design includes a customized script font which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a customized script font style which hovers above a team of luxuriant lines and also dots.

Logo style for a software programmer the layout functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Darien indoor designer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Darien interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Darien logo design assignment was done for a leadership coach that aids business professionals to become more efficient at supervising people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Darien logo dsign with a graphic that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Darien regional farm it was in reality designed for a products broker, and this particular creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects trust, success, and wealth.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.