East Hartford Logo Design

Nearly every new East Hartford venture understands that they require a logo, however few entrepreneurs fully understand the pivotal role their logo will perform in their becoming successful, or precisely why one logo works more effectively than another. A logo has an instant and sustaining effect on the success of a company, go with the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help East Hartford companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a East Hartford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older section of the town and really wanted to visualize a retro atmosphere without coming across as monotonous or low energy. I accomplished both of these tasks by creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as germs made for East Hartford clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog created for a household enjoyable facility in East Hartford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - designed for East Hartford travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but instead convey emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Hartford logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 East Hartford logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the merit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo understand how vital a logo design is for their organization so they are much more invested in the final result. Every logo project possesses it’s share of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for East Hartford publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most important part of a printed book considering that it is often the very first thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was definitely a winner.

 East Hartford logo design used for marketing and also a tag design for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be antique cases. For this brand design I attempted to come up with a logo that had a fluid retro feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in East Hartford, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo layout developed for a hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a sense of ease and class for their new hair studio. I came up with a concept which did not go the obvious path of creating just a stylized orchid but instead crafted a company logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to transmit to their customers.

Arabian steed logo design developed for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design fashioned to epitomize the unique physical traits of the Arabian kind of horses. With an unique head form and higher tail posture, the Arabian is one of the highly easily recognizable equine lineages in the world.

Las Cafe logo style a tiny dining establishment, style contains a customized manuscript font which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a changed manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo style for a software program programmer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Develop logo layout developed for a East Hartford interior designer, design feature a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Hartford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Hartford logo design job was done for a leadership consultant that helps business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used products to other sports enthusiasts. I designed their East Hartford logo dsign with a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an East Hartford regional farm it was really developed for an investments broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projects trust, effectiveness, and opulence.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.