East Hartford, Connecticut Logo Design

Virtually every new East Hartford organization realizes that they are in need of a logo, but few entrepreneurs thoroughly grasp the crucial role their organization’s logo will make in their success, or precisely why one logo works more effectively than another. A business logo has an immediate and long-term impact on the viability of a company, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help East Hartford, Connecticut businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle developed for a East Hartford, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old part of the city and hoped to project a nostalgic vibe without coming across as stodgy or low energy. I accomplished each of the tasks by means of developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for East Hartford, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo layout with a jumping eco-friendly frog created for a family enjoyable facility in East Hartford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - created for East Hartford, Connecticut traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Hartford logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 East Hartford logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective viewpoints on the worthiness of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to design their business logo comprehend how vital a logo design is for their business so they are way more invested in the end result. Every logo design project possesses it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for East Hartford, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most necessary part of a printed book due to the fact that it is often the primary thing a person views in the bookstore. For a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was certainly a success.

 East Hartford logo style used for advertising and marketing as well as a label layout for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in East Hartford, Connecticut, layout include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design created for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of serenity and elegance for their new hair studio. I came up with a design that did not go the obvious direction of making just a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to transmit to their patrons.

Arabian horse logo layout produced for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept customized to display the unique physical traits of the Arabian breed of horses. With a distinctive head form and very high tail posture, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a small dining establishment, style includes a changed manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a changed script font which hovers above a team of ornate lines and dots.

Logo design for a software designer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the significance supporting a business logo is just as important as how it serves the business it stands for.

Progress logo design created for a East Hartford, Connecticut indoor developer, design function a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Hartford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Hartford, Connecticut logo design job was performed for a management coach that helps business leaders to become more effective at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to market their secondhand equipment to other sports enthusiasts. I created their East Hartford business logo dsign using a graphic which pulls in the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an East Hartford, Connecticut area farm it was actually created for an investments broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects trust, effectiveness, and opulence.

 East Hartford Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for externally facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first go.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.