East Haven, Connecticut Logo Design

Virtually every new East Haven business professional realizes that they require a logo, yet few entrepreneurs thoroughly comprehend the key role their business logo will perform in their financial success, or why one logo design functions far better than another. A logo has an immediate and lasting effect on the viability of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help East Haven, Connecticut companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle produced for a East Haven, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older part of the area and hoped to project a retro tone without coming across as uninteresting or low energy. I achieved both jobs by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is an ageless business image.

clinical logo design with a microscope slide and germs created for East Haven, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of medicine which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog developed for a family members fun facility in East Haven, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for East Haven, Connecticut traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  East Haven logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 East Haven logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective assessments on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their business logo understand how essential a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for East Haven, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most vital part of a published book due to the fact that it is usually the very first thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a success.

 East Haven logo style utilized for advertising and also a tag layout for Vintage Instance includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in East Haven, Connecticut, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo design created for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a spirit of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious path of making simply a stylized orchid but instead crafted a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to project to their customers.

Arabian horse logo design created for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo design customized to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Cafe logo style a little dining establishment, layout consists of a modified script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a modified script typeface which floats over a group of luxuriant lines as well as dots.

Logo layout for a software application designer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the business it represents.

Advance logo layout developed for a East Haven, Connecticut interior designer, design function a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Haven, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Haven, Connecticut logo design project was carried out for a leadership consultant that enables business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell their used goods to other sports enthusiasts. I designed their East Haven business logo dsign with a graphic that grabs the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an East Haven, Connecticut area farm it was actually designed for an investments broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projects self-assurance, success, and prosperity.

 East Haven Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for externally facing arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.