East Norwalk Logo Design

Virtually every new East Norwalk company understands that they require a logo, but few new business owners entirely comprehend the vital role their organization logo can take in their financial success, or why one business logo works better than another. A company logo has an instant and long-term impact on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help East Norwalk companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike created for a East Norwalk coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old part of the community and wished to cast a vintage tone without appearing as uninteresting or low energy. I achieved both tasks by creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs designed for East Norwalk medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, especially the branch of medicine which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more memorable.

logo layout with a leaping green frog developed for a family members enjoyable center in East Norwalk.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - developed for East Norwalk travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Norwalk logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 East Norwalk logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral judgements on the merit of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design realize how vital a logo design is for their organization so they are much more vested in the outcome. Every logo design project has it’s share of difficulties, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for East Norwalk book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most important part of a printed book because it is in most cases the primary thing a person views in the book shop. With regard to a publishing company, it’s the best opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a victory.

 East Norwalk logo design made use of for advertising and marketing and also a tag layout for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in East Norwalk, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo layout created for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a spirit of calmness and elegance for their new hair salon. I created a concept that did not go the obvious course of crafting simply a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand design fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having a different head form and high tail posture, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo style a small dining establishment, style contains a modified script font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design consists of a modified manuscript font which floats over a team of ornate lines and dots.

Logo layout for a software program designer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it serves the company it represents.

Progress logo style created for a East Norwalk interior developer, style function a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Norwalk interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Norwalk logo design assignment was carried out for a leadership coach that helps business leaders to become more successful at overseeing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned equipment to other sports enthusiasts. I designed their East Norwalk logo dsign using a graphic that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an East Norwalk regional farm it was really created for an investments broker, and this particular company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a brand mark that projects trust, success, and wealth.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.