East Norwalk, Connecticut Logo Design

Every new East Norwalk company knows they are in need of a logo, yet few new business owners fully recognize the pivotal role their organization’s logo can perform in their financial success, or exactly why one logo performs far better than another. A business logo has an instant and sustaining impact on the growth of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help East Norwalk, Connecticut companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bike produced for a East Norwalk, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old section of the town and wanted to project an old-fashioned vibe without appearing as uninteresting or low energy. I accomplished both jobs by creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for East Norwalk, Connecticut clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog made for a family members fun center in East Norwalk, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for East Norwalk, Connecticut travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but rather project emotional journeys by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  East Norwalk logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 East Norwalk logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with people that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire a professional to design their logo recognize how essential a logo design is for their business so they are way more invested in the final result. Every logo job has it’s share of challenges, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for East Norwalk, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most essential part of a printed book since it is often the first thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a success.

 East Norwalk logo design used for marketing and also a label style for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this business logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in East Norwalk, Connecticut, layout consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a feeling of contentment and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but rather delivered a logo design that suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is usually the wrong route and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they wanted to project to their patrons.

Arabian horse logo design produced for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo design customized to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a small restaurant, design contains a customized script font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style includes a changed manuscript typeface which hovers over a team of ornate lines as well as dots.

Logo style for a software programmer the layout functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it serves the organization it stands for.

Progress logo style developed for a East Norwalk, Connecticut indoor developer, design attribute a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Norwalk, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Norwalk, Connecticut logo design project was carried out for a management specialist that helps business leaders to become more effective at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand items to other sports enthusiasts. I designed their East Norwalk logo dsign using an image that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an East Norwalk, Connecticut area farm it was really designed for an investments broker, and this particular company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected self-assurance, effectiveness, and prosperity.

 East Norwalk Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.