Fairfield, Connecticut Logo Design

Nearly every new Fairfield company realizes that they need a logo, but few entrepreneurs thoroughly comprehend the key role their logo can play in their financial success, or exactly why one logo design functions better than another. A logo design has a critical and lasting impact on the growth of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Fairfield, Connecticut businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be enduring and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo layout of a bike created for a Fairfield, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old section of the city and really wanted to cast a nostalgic feel without appearing as stodgy or low energy. I accomplished both of these jobs by means of designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Fairfield, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, especially the branch of medicine which deals with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo layout with a leaping green frog developed for a family enjoyable center in Fairfield, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - made for Fairfield, Connecticut traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but rather project emotional experiences through the pictures they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fairfield logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Fairfield logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial point of views on the merit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo realize how essential a logo design is for their organization so they are much more vested in the end result. Every logo project possesses it’s portion of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Fairfield, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most crucial part of a published book considering that it is often the primary thing a person sees in the book store. With respect to a publishing company, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was certainly a success.

 Fairfield logo style made use of for marketing as well as a tag layout for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be much older cases. For this business logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Fairfield, Connecticut, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout created for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of simplicity and connection for their new hair salon. I created a concept that did not go the obvious direction of creating simply a stylized orchid but instead crafted a business logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the feeling that they wanted to forecast to their patrons.

Arabian steed logo style created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design fashioned to display the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most immediately identifiable equine types in the world.

Las Cafe logo design a tiny restaurant, design includes a customized script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a modified script font style which hovers above a team of luxuriant lines as well as dots.

Logo design for a software program designer the design functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the company it represents.

Develop logo style produced for a Fairfield, Connecticut interior developer, design function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairfield, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fairfield, Connecticut logo design assignment was performed for a management expert that helps business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used equipment to other sports enthusiasts. I created their Fairfield business logo dsign utilizing an illustration which captures the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Fairfield, Connecticut regional farm it was in reality designed for an investments broker, and this creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a brand mark that projected confidence, effectiveness, and affluence.

 Fairfield Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I hit a bullseye with the 1st go.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to produce a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.