Farmington Logo Design

Each and every new Farmington venture understands that they need a logo, however few new business owners thoroughly understand the key role their organization logo can make in their financial success, or precisely why one logo design performs better than another. A company logo has an instant and long-term influence on the financial success of a company, select the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Farmington companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Farmington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old section of town and hoped to project a retro tone without appearing as stodgy or low energy. I fulfilled both of these jobs by means of developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria developed for Farmington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the field of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more memorable.

logo layout with a leaping green frog created for a family members enjoyable facility in Farmington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Farmington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but rather communicate emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Farmington logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Farmington logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased assessments on the merit of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how important a logo design is for their organization so they are much more invested in the final result. Every logo job has it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Farmington book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most important part of a printed book since it is in most cases the first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was undoubtedly a winner.

 Farmington logo design utilized for marketing and also a tag layout for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Farmington, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo design created for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of relaxation and connection for their new hair salon. I created a concept that didn’t go the obvious direction of designing just a stylized orchid but alternatively designed a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo design developed for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept customized to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head form and high tail posture, the Arabian is one of the very most immediately identifiable equine types in the entire world.

Las Coffee shop logo layout a little dining establishment, design contains a modified manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design contains a customized manuscript font which floats above a team of ornate lines and also dots.

Logo style for a software application designer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the significance behind a company logo is just as important as how it brands the company it represents.

Evolve logo design created for a Farmington interior designer, style attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Farmington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Farmington logo design assignment was undertaken for a management advisor that aids business professionals to become more efficient at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their used products to other sports enthusiasts. I created their Farmington business logo dsign along with an image that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Farmington area farm it was in reality created for an investments broker, and this creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projects trust, success, and prosperity.
Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.