Acute Care 360 ImageCo, Hamden, Connecticut, CT,

ImageCo, Hamden, Connecticut, CT,

Evolv Design logo designed by ImageCo, Hamden, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Hamden, Connecticut, CT,

Hamden, Connecticut, CT,

ImageCo, Hamden, Connecticut, CT,
ImageCo, Hamden, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Hamden, Connecticut, CT,

FSA OK logo designed by ImageCo, Hamden, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Hamden, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Hamden, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Hamden, Connecticut, CT,

School board logo designed by ImageCo, Hamden, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Hamden, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Hamden, Connecticut, CT,

Smart kernels logo designed by ImageCo, Hamden, Connecticut, CT,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they can’t reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real world examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to reflect your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Hamden LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish notable brand identities. We have undertaken branding work for farmers, universities, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electrical sign. As a result of our sign first approach our designs can, and have been employed in everything from clothing labels to billboards. Our sign first method insures that our logo designs are equally reliable whether they are used in television commercials or website applications, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design firms that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do ourselves. Regardless of the kind of design project we accept, logo, website, trade show booth, or retail sign, we do not, and never will farm-out our client’s projects to organizations based outside the United States. When you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and dictates the terms of how you and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Hamden organization realizes that they need a logo, but few new business owners fully understand the vital role their company logo will make in their success, or precisely why one business logo functions better than another. A company logo has a critical and sustaining influence on the growth of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Hamden companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark as well as the process of noting something to make sure that it could be distinguished, its foundation originates from the brand burned onto livestock. Nowadays a brand indicates basically anything with an objective, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person states the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of most branding companies you’ll find that they are quite often rebranded marketing firms. When someone claims they are in marketing the majority of people will likely have an idea about what they do. Yet when someone says “I’m in branding”… it simply seems more attractive, probably it’s since most people don’t know what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This largely includes the name, the logo, the packaging, the different colors used yet can also include audio, lighting, texture, signage, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design which helps form the public image of a firm, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some visual designers also build sites and software interfaces. The essential function of a brand identity designer is to develop the visual cues and a psychological tone with the objective of affecting actions, end results and assumptions.

select signs/logos

Retro logo style of a bicycle produced for a Hamden coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older section of the city and wanted to visualize a retro feel without coming across as boring or low energy. I accomplished both tasks by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs created for Hamden clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, mainly the field of medicine which works with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog designed for a household fun center in Hamden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - created for Hamden travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather project emotional experiences through the pictures they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hamden logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Hamden logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get unbiased point of views on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how important a logo is for their business so they are way more invested in the result. Every logo design job possesses it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Hamden publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most vital part of a published book because it is often the first thing a person sees in the book shop. With respect to a publishing company, it’s the best opportunity they will likely ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was surely a success.

 Hamden logo layout used for advertising as well as a label design for Vintage Situation features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Hamden, design consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design produced for a Hamden hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a spirit of peace and elegance for their new hair studio. I created a design which didn’t go the obvious course of designing just a stylized orchid but alternatively designed a business logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to transmit to their patrons.

Arabian equine logo style developed for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept tailored to exemplify the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe, A Hamden Coffee shop logo layout a small dining establishment, style includes a changed manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a changed script font which hovers above a group of ornate lines and also dots.

Logo layout for a software application developer the style attributes as well as renowned Hamden component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it brands the organization it stands for.

Progress logo design produced for a Hamdeninterior developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hamden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Hamden, the characters for letter V and A in middle of the word progressed have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hamden logo design assignment was undertaken for a management expert that aids business professionals to develop into more effective at handling people, expectations, and profitability.

A Hamden business logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand items to other sports enthusiasts.

I tailored their Hamden logo design design along with an image which seizes the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Hamden company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Hamden regional farm it was in reality devised for a commodities broker, and this trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projects confidence, financial success, and wealth.

 Hamden Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly dealing with arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a famous Hamden sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Electrical sign design for Hamden restaurnat designed by Hamden Sign Company
Hamden logo design and brand identity design for Hamden retailers
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,

Logo designed by ImageCo, Hamden, Connecticut, CT,

Logo designed by ImageCo, Hamden, Connecticut, CT,

Logo designed by ImageCo, Hamden, Connecticut, CT,

Logo designed by ImageCo, Hamden, Connecticut, CT,

Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,
Logo designed by ImageCo, Hamden, Connecticut, CT,