Hartford, Connecticut Logo Design

Virtually every new Hartford business person realizes that they need a logo, but few new business owners entirely grasp the pivotal role their logo will play in their becoming successful, or the reason that one logo design functions better than another. A company logo has a critical and sustaining influence on the success of a company, choose the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Hartford, Connecticut businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bike developed for a Hartford, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the community and wanted to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I achieved the two jobs by designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as germs developed for Hartford, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and outcomes of diseases, especially the field of medicine that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more unforgettable.

logo style with a jumping environment-friendly frog created for a family fun facility in Hartford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - made for Hartford, Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead reveal emotional journeys through the pictures they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hartford logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hartford logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get objective opinions on the benefit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo design understand how crucial a logo design is for their organization so they are way more invested in the result. Every logo job has it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Hartford, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most essential part of a published book because it is often the first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 Hartford logo layout made use of for advertising and marketing as well as a tag style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be vintage cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Hartford, Connecticut, design include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style created for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected an atmosphere of contentment and class for their new hair studio. I created a design which didn’t go the obvious path of crafting simply a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to project to their customers.

Arabian equine logo style created for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo design tailored to symbolize the unique physical traits of the Arabian kind of horses. With an unique head shape and high tail carriage, the Arabian is one of the most immediately identifiable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, design contains a modified manuscript typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design contains a changed manuscript typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software program programmer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the substance supporting a company logo is equally as important as how it serves the business it stands for.

Develop logo style produced for a Hartford, Connecticut interior developer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hartford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hartford, Connecticut logo design assignment was undertaken for a leadership expert that aids business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned products to other sports enthusiasts. I designed their Hartford logo dsign along with a graphic which captures the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Hartford, Connecticut area farm it was in reality designed for a commodities broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projects confidence, success, and luxury.

 Hartford Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.