Hartford Logo Design

Every new Hartford venture understands that they are in need of a logo, yet few entrepreneurs thoroughly comprehend the crucial role their company logo can make in their financial success, or precisely why one logo design works better than another. A logo design has a critical and sustaining impact on the prosperity of a company, select the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Hartford companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Hartford coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older part of the town and wanted to visualize a nostalgic vibe without appearing as boring or low energy. I achieved both of these jobs via creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Hartford clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the branch of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog created for a household fun center in Hartford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, as well as a tree - made for Hartford travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hartford logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Hartford logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design comprehend how crucial a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Hartford publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a published book because it is ordinarily the primary thing a person sees in the book shop. With respect to a publisher, it’s the opportunity that they will likely ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was definitely a success.

 Hartford logo layout utilized for advertising and marketing and also a tag layout for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Hartford, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried an atmosphere of relaxation and connection for their new hair salon. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but instead crafted a logo design that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to project to their clients.

Arabian equine logo style developed for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design styled to embody the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Coffee shop logo style a tiny restaurant, style consists of a modified script font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a changed manuscript font style which floats above a team of elaborate lines as well as dots.

Logo design for a software program designer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning behind a logo design is equally as important as how it brands the enterprise it represents.

Advance logo design produced for a Hartford interior developer, design function a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hartford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hartford logo design job was done for a leadership advisor that enables business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand items to other sports enthusiasts. I designed their Hartford business logo dsign utilizing an illustration that garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Hartford regional farm it was actually devised for a products broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a graphic that projects trust, success, and opulence.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.