Acute Care 360 ImageCo, Madison, Connecticut, CT,

ImageCo, Madison, Connecticut, CT,

Evolv Design logo designed by ImageCo, Madison, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Madison, Connecticut, CT,

Madison, Connecticut, CT,

ImageCo, Madison, Connecticut, CT,
ImageCo, Madison, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Madison, Connecticut, CT,

FSA OK logo designed by ImageCo, Madison, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Madison, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Madison, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Madison, Connecticut, CT,

School board logo designed by ImageCo, Madison, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Madison, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Madison, Connecticut, CT,

Smart kernels logo designed by ImageCo, Madison, Connecticut, CT,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can’t refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio does not feature real world examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to reflect your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Madison LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brand identities. We’ve undertaken logo design work for farmers, educational institutions, diamond miners, party planners, coffee shops, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first technique guarantees that our logo designs are equally effective whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of size or application.

American Made ★ Design

The one difference that truly sets ImageCo apart from other design companies that you may have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we perform ourselves. Irrespective of the kind of design project we take on, logo, website design, trade show booth, or retail sign, we do not, and never will job out our client’s projects to 3rd parties located outside the USA. When you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Madison company understands that they probably need a logo, but few start-ups entirely comprehend the vital role their logo can perform in their becoming successful, or exactly why one business logo performs more effectively than another. A logo design has an instant and long-term impact on the financial success of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Madison companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to retail signs a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark and also the process of marking something to ensure that it can be distinguished, its genesis comes from the brand branded onto animals. These days a brand indicates practically anything with an objective, regardless if it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s goal is to develop an image that the target market will likely connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of most branding firms you’ll find that they are often rebranded advertising and marketing companies. When someone claims they are in marketing the majority of people will likely have an idea about what they do. However when a person claims “I am in branding”… it just sounds much more impressive, maybe it’s due to the fact that many people don’t understand what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that influence understandings. This primarily includes the name, the logo, the product packaging, the colors utilized but can additionally consist of audio, illumination, texture, signs, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the perception of a firm, a product or a company. Brand identity designers develop logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and sales brochures. Some visual designers also design sites as well as software interfaces. The vital role of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting activities, results and also assumptions.

select signs/logos

Retro logo layout of a bike produced for a Madison coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an old section of the town and really wanted to visualize a nostalgic vibe without appearing as uninteresting or low energy. I accomplished both of these jobs by designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria created for Madison clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and more unforgettable.

logo design with a jumping green frog developed for a family members fun facility in Madison.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Madison travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Madison logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Madison logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo recognize how important a logo design is for their organization so they are much more invested in the result. Every logo design job has it’s share of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Madison book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most essential part of a printed book because it is ordinarily the primary thing a person views in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a victory.

 Madison logo style used for advertising and marketing and a tag design for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this brand design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Madison, style include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo layout developed for a Madison hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a spirit of peace and elegance for their new hair studio. I came up with a design which did not go the obvious course of creating just a stylized orchid but instead designed a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to project to their patrons.

Arabian steed logo design created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept styled to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe, A Madison restaurant logo layout a small restaurant, style includes a changed script typeface which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a changed manuscript font style which floats above a group of elaborate lines and also dots.

Logo style for a software program programmer the design attributes and legendary Madison aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the business it represents.

Advance logo layout developed for a Madisonindoor developer, design feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Madison interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Madison, the personalities for letter V as well as A in middle of words advanced have actually been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Madison logo design project was carried out for a leadership guide that aids business professionals to become more efficient at managing people, expectations, and productivity.

A Madison business logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned items to other sports enthusiasts.

I created their Madison logo design design utilizing a graphic that seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Madison company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Madison regional farm it was actually designed for a products broker, and this particular logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects assurance, financial success, and opulence.

 Madison Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for ostensibly facing arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I struck a bullseye with the 1st try.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular Madison sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Electrical sign design for Madison restaurnat designed by Madison Sign Business
Madison logo design and brand identity design for Madison companies
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,

Logo designed by ImageCo, Madison, Connecticut, CT,

Logo designed by ImageCo, Madison, Connecticut, CT,

Logo designed by ImageCo, Madison, Connecticut, CT,

Logo designed by ImageCo, Madison, Connecticut, CT,

Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,
Logo designed by ImageCo, Madison, Connecticut, CT,