Manchester, Connecticut Logo Design

Every new Manchester business person knows they require a logo, however few entrepreneurs entirely recognize the pivotal role their company logo will make in their success, or exactly why one logo works more effectively than another. A business logo has an instant and long term influence on the viability of a business, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Manchester, Connecticut businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo design of a bicycle produced for a Manchester, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older part of the area and really wanted to impart a vintage vibe without coming across as boring or low energy. I fulfilled each of the jobs through designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

clinical logo style with a microscope slide and also germs designed for Manchester, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a family members fun facility in Manchester, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Manchester, Connecticut travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Manchester logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Manchester logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo understand how important a logo design is for their company so they are much more invested in the end result. Every logo design project possesses it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Manchester, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most important part of a published book given that it is usually the first thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was certainly a victory.

 Manchester logo layout utilized for marketing as well as a label style for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Manchester, Connecticut, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a sense of tranquility and class for their new hair salon. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but rather delivered a company logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they wanted to project to their patrons.

Arabian horse logo layout produced for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design customized to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most immediately recognizable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout consists of a customized manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style consists of a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo style for a software application designer the style attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Manchester, Connecticut interior designer, design attribute a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manchester, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Manchester, Connecticut logo design project was undertaken for a leadership consultant that helps business professionals to become more effective at supervising people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand items to other sports enthusiasts. I tailored their Manchester logo design dsign using an illustration which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Manchester, Connecticut regional farm it was really devised for a products broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects trust, financial success, and wealth.

 Manchester Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.