Meriden Logo Design

Each and every new Meriden company understands that they are in need of a logo, but few new business owners thoroughly understand the essential role their company logo will take in their becoming successful, or precisely why one business logo performs better than another. A company logo has a critical and lasting influence on the growth of a company, select the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Meriden businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Meriden coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an older section of town and wished to cast a retro atmosphere without coming across as stodgy or low energy. I accomplished the two tasks via creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and germs made for Meriden clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the field of medicine that deals with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog designed for a household enjoyable facility in Meriden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Meriden travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Meriden logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Meriden logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the benefit of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo recognize how essential a logo is for their company so they are way more vested in the final result. Every logo job possesses it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Meriden book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most necessary part of a published book since it is often the initial thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a success.

 Meriden logo layout made use of for advertising and marketing as well as a tag layout for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be older cases. For this business logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Meriden, layout include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be understood.

Logo design created for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of serenity and connection for their new hair salon. I came up with a concept that didn’t go the obvious route of designing just a stylized orchid but rather designed a business logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to project to their patrons.

Arabian steed logo style created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept styled to display the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a little restaurant, layout consists of a customized script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a customized script typeface which floats above a team of elaborate lines and also dots.

Logo layout for a software developer the design attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it brands the company it stands for.

Develop logo layout created for a Meriden interior developer, design function a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Meriden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Meriden logo design job was done for a leadership specialist that enables business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used equipment to other sports enthusiasts. I tailored their Meriden business logo dsign using a graphic that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Meriden area farm it was in reality created for a commodities broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projects assurance, success, and prosperity.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.