Acute Care 360 ImageCo, Meriden, Connecticut, CT,

ImageCo, Meriden, Connecticut, CT,

Evolv Design logo designed by ImageCo, Meriden, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Meriden, Connecticut, CT,

Meriden, Connecticut, CT,

ImageCo, Meriden, Connecticut, CT,
ImageCo, Meriden, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Meriden, Connecticut, CT,

FSA OK logo designed by ImageCo, Meriden, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Meriden, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Meriden, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Meriden, Connecticut, CT,

School board logo designed by ImageCo, Meriden, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Meriden, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Meriden, Connecticut, CT,

Smart kernels logo designed by ImageCo, Meriden, Connecticut, CT,

TIPS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t feature actual examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your company. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Meriden LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs establish memorable brand identities. We have undertaken brand identity design work for ranchers, schools, heart surgeons, wedding singers, coffee roasters, retailers, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be utilized as an electric sign. As a result of our sign first technique our designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and always remembered no matter of scale or application.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design companies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform ourselves. Regardless of the kind of design project we accept, logo, web site, trade show exhibit, or commercial sign, we do not, and never will contract out our customer’s projects to organizations located outside the USA. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the conditions of how we conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Meriden company understands that they probably need a logo, but few start-ups fully grasp the key role their company logo can make in their financial success, or exactly why one logo design performs better than another. A logo design has an instant and long term impact on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Meriden companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a logo must be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark and the act of marking something to make sure that it can be distinguished, its foundation originates from the brand branded onto animals. These days a brand indicates basically anything with an objective, regardless of whether it be earnings or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to develop an image that the audience will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone mentions the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of most branding agencies you’ll find that they are often rebranded marketing agencies. When someone claims they are in advertising and marketing the majority of people will likely have an idea about what they do. But when somebody claims “I’m in branding”… it just seems much more impressive, probably it’s due to the fact that most people don’t fully understand what it indicates to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that affect perceptions. This mainly includes the name, the logo design, the product packaging, the colors used but can also consist of audio, lights, texture, signs, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps shape the image of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some identity designers also design web sites as well as software interfaces. The necessary function of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing actions, outcomes as well as assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle developed for a Meriden coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old part of the city and really wanted to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled both of these jobs by creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria designed for Meriden clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog designed for a family fun facility in Meriden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - created for Meriden travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Meriden logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Meriden logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the benefit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo understand how important a logo design is for their business so they are way more invested in the result. Every logo job has it’s share of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Meriden publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most vital part of a published book given that it is in most cases the very first thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was certainly a success.

 Meriden logo style made use of for advertising as well as a tag design for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this brand concept I strove to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Meriden, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects considering that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design created for a Meriden hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a spirit of ease and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of crafting simply a stylized orchid but instead created a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to transmit to their clients.

Arabian steed logo style created for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to exemplify the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe, A Meriden restaurant logo style a tiny restaurant, style includes a changed script font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style consists of a changed script typeface which hovers over a team of luxuriant lines and also dots.

Logo style for a software program programmer the style functions and also legendary Meriden aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it serves the enterprise it stands for.

Progress logo layout produced for a Merideninterior developer, layout function a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Meriden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Meriden, the characters for letter V as well as A in center of the word advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Meriden logo design assignment was performed for a management advisor that aids business leaders to become more efficient at supervising people, expectations, and productivity.

A Meriden business logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned goods to other sports enthusiasts.

I tailored their Meriden business logo design using an illustration that captures the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Meriden company logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Meriden area farm it was in reality created for a commodities broker, and this particular brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projected assurance, success, and affluence.

 Meriden Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly facing arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned Meriden sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Electrical sign design for Meriden restaurnat designed by Meriden Sign Shop
Meriden logo design and brand identity design for Meriden companies
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,

Logo designed by ImageCo, Meriden, Connecticut, CT,

Logo designed by ImageCo, Meriden, Connecticut, CT,

Logo designed by ImageCo, Meriden, Connecticut, CT,

Logo designed by ImageCo, Meriden, Connecticut, CT,

Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,
Logo designed by ImageCo, Meriden, Connecticut, CT,