Meriden, Connecticut Logo Design

Nearly every new Meriden business person realizes that they are in need of a logo, however few new business owners entirely comprehend the crucial role their company logo will play in their success, or why one business logo works far better than another. A logo design has an instant and long term effect on the growth of a company, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Meriden, Connecticut companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike produced for a Meriden, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an old part of the town and hoped to impart an old-fashioned feel without coming across as uninteresting or low energy. I fulfilled both jobs through creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an ageless business image.

medical logo layout with a microscope slide as well as germs developed for Meriden, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and a lot more memorable.

logo style with a leaping green frog created for a family members fun center in Meriden, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - created for Meriden, Connecticut travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the photos they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Meriden logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Meriden logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased assessments on the merit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo design recognize how vital a logo is for their company so they are way more vested in the final result. Every logo project has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Meriden, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most important part of a printed book given that it is usually the primary thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a victory.

 Meriden logo style made use of for advertising and also a label layout for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be much older cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Meriden, Connecticut, design include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo layout created for a hair design workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a sense of serenity and elegance for their new hair salon. I came up with a design that did not go the obvious path of creating just a stylized orchid but rather crafted a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian horse logo layout developed for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept tailored to symbolize the unique physical traits of the Arabian type of equines. By having an unique head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the entire world.

Las Coffee shop logo design a little dining establishment, layout consists of a modified script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a customized manuscript font which floats above a group of elaborate lines and dots.

Logo style for a software application developer the layout features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the business it stands for.

Progress logo style created for a Meriden, Connecticut interior developer, style feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Meriden, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Meriden, Connecticut logo design job was performed for a leadership coach that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned goods to other sports enthusiasts. I tailored their Meriden business logo dsign along with an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Meriden, Connecticut regional farm it was really devised for an investments broker, and this business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a brand mark that projects trust, financial success, and luxury.

 Meriden Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for outwardly facing arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the very first try.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.