Milford, Connecticut Logo Design

Every new Milford business person knows they require a logo, however few entrepreneurs fully realize the essential role their logo will perform in their financial success, or the reason that one logo design performs far better than another. A company logo has a critical and lasting impact on the financial success of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Milford, Connecticut companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in merely a look.
  2. Scalability: from labels to movie screens a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be enduring and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo layout of a bicycle produced for a Milford, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of the community and wished to impart a nostalgic vibe without appearing as monotonous or low energy. I accomplished both of these tasks through developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide and bacteria developed for Milford, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog created for a family members fun facility in Milford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Milford, Connecticut traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Milford logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Milford logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral opinions on the merit of a concept. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo recognize how important a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Milford, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most necessary part of a printed book given that it is ordinarily the primary thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was definitely a success.

 Milford logo layout utilized for marketing and a tag design for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this brand concept I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Milford, Connecticut, style consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a sense of peace and connection for their new hair studio. I created a concept that didn’t go the obvious course of crafting merely a stylized orchid but rather delivered a business logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they really wanted to project to their patrons.

Arabian steed logo layout developed for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo concept tailored to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a little restaurant, style includes a customized manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a modified script font style which floats above a group of ornate lines as well as dots.

Logo layout for a software program developer the layout functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it serves the business it represents.

Develop logo style developed for a Milford, Connecticut indoor developer, layout attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Milford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Milford, Connecticut logo design project was undertaken for a leadership specialist that aids business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned items to other sports enthusiasts. I created their Milford logo dsign using a graphic which seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Milford, Connecticut area farm it was in reality created for a products broker, and this company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected self-confidence, financial success, and prosperity.

 Milford Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally dealing with arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st go.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.