Naugatuck Logo Design

Every new Naugatuck business understands that they need a logo, but few new business owners entirely comprehend the crucial role their logo will perform in their financial success, or why one business logo works more effectively than another. A logo design has a critical and long term impact on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Naugatuck businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Naugatuck coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old section of the community and really wanted to visualize a retro tone without coming across as boring or low energy. I fulfilled both of these tasks by means of developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs created for Naugatuck medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo design with a jumping green frog made for a family fun facility in Naugatuck.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - made for Naugatuck traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Naugatuck logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Naugatuck logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their business logo realize how crucial a logo is for their business so they are way more vested in the final result. Every logo project possesses it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Naugatuck publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most crucial part of a printed book given that it is ordinarily the first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was certainly a success.

 Naugatuck logo layout made use of for marketing as well as a tag design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo design I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Naugatuck, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a spirit of relaxation and elegance for their new hair salon. I created a design which did not go the obvious course of crafting merely a stylized orchid but instead designed a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo design produced for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept customized to epitomize the unique physical traits of the Arabian kind of horses. With a different head form and higher tail carriage, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Coffee shop logo design a tiny restaurant, design contains a customized script font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software application programmer the layout features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the organization it stands for.

Progress logo design created for a Naugatuck indoor developer, layout function a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Naugatuck interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have actually been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Naugatuck logo design assignment was performed for a management advisor that helps business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to market their secondhand products to other sports enthusiasts. I tailored their Naugatuck business logo dsign using a graphic that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Naugatuck regional farm it was really devised for a products broker, and this logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projected assurance, success, and affluence.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.