New Britain, Connecticut Logo Design

Virtually every new New Britain company understands that they are in need of a logo, however few new business owners fully realize the key role their business logo will make in their becoming successful, or exactly why one business logo performs far better than another. A company logo has an instant and sustaining influence on the growth of a company, go with the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help New Britain, Connecticut businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a New Britain, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older part of the city and wished to visualize a nostalgic atmosphere without appearing as boring or low energy. I accomplished both of these jobs by designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as bacteria designed for New Britain, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog made for a family fun facility in New Britain, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - made for New Britain, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New Britain logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 New Britain logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the value of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo understand how essential a logo design is for their organization so they are much more invested in the end result. Every logo job possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for New Britain, Connecticut publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most important part of a printed book considering that it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the optimal opportunity they will likely ever have to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a good sense of flight and it was definitely a victory.

 New Britain logo layout utilized for marketing as well as a tag layout for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in New Britain, Connecticut, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo style developed for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried a spirit of serenity and elegance for their new hair studio. I came up with a design which didn’t go the obvious course of crafting simply a stylized orchid but alternatively crafted a business logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to forecast to their clients.

Arabian equine logo style created for a horse cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept styled to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Coffee shop logo layout a little restaurant, design includes a modified manuscript font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design consists of a modified script typeface which floats over a group of ornate lines as well as dots.

Logo layout for a software application developer the style features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the substance supporting a logo is just as important as how it serves the company it stands for.

Evolve logo layout developed for a New Britain, Connecticut indoor developer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Britain, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Britain, Connecticut logo design project was completed for a leadership specialist that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used products to other sports enthusiasts. I created their New Britain logo design dsign along with an illustration that garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an New Britain, Connecticut area farm it was actually developed for an investments broker, and this company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projected confidence, effectiveness, and luxury.

 New Britain Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for ostensibly encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st go.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.