New Britain Logo Design

Every new New Britain company knows they require a logo, yet few entrepreneurs thoroughly understand the crucial role their logo will make in their becoming successful, or why one logo design functions far better than another. A logo design has a critical and long-term impact on the financial success of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help New Britain companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle produced for a New Britain coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older part of town and wished to visualize a retro feel without appearing as stodgy or low energy. I achieved both tasks via designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscope slide and germs created for New Britain medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog developed for a family members fun center in New Britain.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - made for New Britain travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Britain logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 New Britain logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the benefit of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how essential a logo is for their company so they are way more vested in the final result. Every logo design project has it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for New Britain publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most necessary part of a published book since it is ordinarily the very first thing a person sees in the book shop. Concerning a publisher, it’s the optimal opportunity they will likely ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the items people tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was undoubtedly a winner.

 New Britain logo design made use of for marketing as well as a tag style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in New Britain, layout consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be understood.

Logo style produced for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a sense of relaxation and connection for their new hair studio. I created a design that did not go the obvious course of making simply a stylized orchid but rather delivered a business logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo layout produced for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design customized to display the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Cafe logo design a small restaurant, layout contains a changed script font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a modified script typeface which floats above a group of elaborate lines and dots.

Logo layout for a software designer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the organization it represents.

Progress logo style produced for a New Britain interior designer, layout function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Britain interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Britain logo design job was undertaken for a management advisor that enables business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned items to other sports enthusiasts. I created their New Britain logo dsign using an image that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an New Britain regional farm it was actually devised for a products broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a brand mark that projected esteem, effectiveness, and prosperity.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.