New Canaan, Connecticut Logo Design

Virtually every new New Canaan company understands that they require a logo, however few new business owners thoroughly grasp the vital role their business logo will make in their success, or precisely why one logo functions more effectively than another. A company logo has an immediate and long term influence on the viability of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help New Canaan, Connecticut businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike produced for a New Canaan, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an old part of the community and hoped to project a nostalgic vibe without appearing as boring or low energy. I fulfilled each of the tasks by developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and germs designed for New Canaan, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more memorable.

logo style with a jumping environment-friendly frog developed for a family fun center in New Canaan, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for New Canaan, Connecticut traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Canaan logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 New Canaan logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to design their logo understand how essential a logo design is for their organization so they are way more invested in the outcome. Every logo project has it’s allotment of obstacles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for New Canaan, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most essential part of a printed book because it is often the first thing a person views in the book store. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a success.

 New Canaan logo layout made use of for marketing and a label layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this business logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in New Canaan, Connecticut, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of tranquility and elegance for their new hair salon. I came up with a design which did not go the obvious route of creating just a stylized orchid but rather delivered a business logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo design created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design tailored to manifest the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Cafe logo style a little restaurant, style includes a modified manuscript font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a customized script typeface which floats over a group of luxuriant lines and dots.

Logo style for a software designer the style functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the symbolism behind a company logo is just as important as how it brands the company it stands for.

Progress logo layout created for a New Canaan, Connecticut interior developer, design feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Canaan, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Canaan, Connecticut logo design assignment was undertaken for a leadership specialist that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned products to other sports enthusiasts. I designed their New Canaan logo dsign with an image which grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an New Canaan, Connecticut regional farm it was in reality developed for a commodities broker, and this trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected esteem, financial success, and luxury.

 New Canaan Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular case, I nailed a bullseye with the first try.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.