Acute Care 360 ImageCo, New Haven, Connecticut, CT,

ImageCo, New Haven, Connecticut, CT,

Evolv Design logo designed by ImageCo, New Haven, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, New Haven, Connecticut, CT,

New Haven, Connecticut, CT,

ImageCo, New Haven, Connecticut, CT,
ImageCo, New Haven, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, New Haven, Connecticut, CT,

FSA OK logo designed by ImageCo, New Haven, Connecticut, CT,

Emerald Heights logo designed by ImageCo, New Haven, Connecticut, CT,

Club Sapphire logo designed by ImageCo, New Haven, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, New Haven, Connecticut, CT,

School board logo designed by ImageCo, New Haven, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, New Haven, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, New Haven, Connecticut, CT,

Smart kernels logo designed by ImageCo, New Haven, Connecticut, CT,

POINTERS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be determined from the quality of their portfolio, if the work in their design portfolio doesn’t feature actual samples odds are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to mirror your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

New Haven LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop unforgettable brand identities. We have done branding work for builders, universities, diamond miners, wedding singers, cafes, retail stores, and virtually every other kind of business concern you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. Because of our sign first method our identity designs can, and have been used in everything from garment labels to neon signs. Our sign first approach insures that our logo designs are just as successful whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and always remembered no matter of size or purpose.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform ourselves. No matter the kind of design project we take on, brand identity design, website, trade show booth, or electrical sign, we do not, and never will farm-out our client’s projects to companies located outside the US. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new New Haven business realizes that they require a logo, but few new business owners entirely grasp the pivotal role their business logo can perform in their success, or precisely why one business logo works more effectively than another. A business logo has an instant and lasting effect on the viability of a business, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help New Haven companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of marking something to ensure that it can be recognized, its origin originates from the brand burned onto animals. These days a brand signifies virtually anything with an intention, whether it be earnings or politics, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to produce a mental image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the history of most branding companies you’ll find that they are quite often rebranded marketing and advertising companies. When a person claims they are in marketing most people will likely have an idea about what they do. But when someone says “I’m in branding”… it just seems more attractive, probably it’s since lots of people do not know what it suggests to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that influence perceptions. This mostly consists of the name, the logo design, the packaging, the colors used however can likewise include sound, illumination, texture, signage, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps shape the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, as well as sales brochures. Some identity designers also design websites and also user interfaces. The necessary function of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting actions, end results as well as assumptions.

Featured signs/logos

Retro logo layout of a bike developed for a New Haven coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the town and wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I accomplished the two tasks via creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria developed for New Haven clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of medicine which deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more meaningful.

logo design with a jumping green frog made for a family members fun center in New Haven.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - created for New Haven traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Haven logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 New Haven logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with folks that they don’t actually know so as to get honest point of views on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how essential a logo design is for their company so they are much more vested in the result. Every logo design project has it’s allotment of hurdles, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for New Haven book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is ordinarily the initial thing a person views in the book shop. With regard to a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was undoubtedly a winner.

 New Haven logo design made use of for marketing and a tag design for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in New Haven, style include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style developed for a New Haven hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a sense of contentment and elegance for their new hair studio. I came up with a concept that didn’t go the obvious path of designing just a stylized orchid but alternatively delivered a company logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they really wanted to project to their customers.

Arabian horse logo layout created for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design fashioned to display the unique physical traits of the Arabian breed of horses. With a different head form and very high tail posture, the Arabian is one of the highly easily recognizable horse types in the whole world.

Las Cafe, A New Haven Coffee shop logo design a little restaurant, design consists of a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a modified script font which hovers above a group of luxuriant lines and dots.

Logo layout for a software application designer the style attributes and iconic New Haven component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design produced for a New Havenindoor developer, layout function a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Haven interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in New Haven, the characters for letter V as well as A in center of words advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Haven logo design project was carried out for a leadership advisor that enables business professionals to become more effective at overseeing people, expectations, and profitability.

A New Haven business logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand items to other sports enthusiasts.

I created their New Haven logo design design along with an image that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this New Haven company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an New Haven area farm it was in reality designed for a commodities broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a image that projects esteem, success, and luxury.

 New Haven Logo design for a nonprofit, Turning Factor Solutions - the logo style function for externally encountering arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the very first shot.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous New Haven sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Electrical sign design for New Haven restaurnat designed by New Haven Sign Company
New Haven logo design and brand identity design for New Haven retailers
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,

Logo designed by ImageCo, New Haven, Connecticut, CT,

Logo designed by ImageCo, New Haven, Connecticut, CT,

Logo designed by ImageCo, New Haven, Connecticut, CT,

Logo designed by ImageCo, New Haven, Connecticut, CT,

Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,
Logo designed by ImageCo, New Haven, Connecticut, CT,