New Haven, Connecticut Logo Design

Nearly every new New Haven business professional realizes that they need a logo, but few entrepreneurs entirely grasp the pivotal role their logo design will perform in their becoming successful, or precisely why one logo design functions more effectively than another. A logo has an instant and long-term effect on the viability of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help New Haven, Connecticut companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle produced for a New Haven, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of town and really wanted to project a retro atmosphere without coming across as stodgy or low energy. I achieved both of these jobs by means of creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an enduring business image.

clinical logo layout with a microscopic lense slide and germs made for New Haven, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the branch of medicine that works with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more memorable.

logo layout with a jumping eco-friendly frog designed for a family members enjoyable center in New Haven, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - made for New Haven, Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Haven logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 New Haven logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get honest point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo comprehend how important a logo is for their business so they are much more invested in the result. Every logo job possesses it’s portion of challenges, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for New Haven, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most vital part of a published book given that it is ordinarily the primary thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was undoubtedly a success.

 New Haven logo style used for advertising and a label style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in New Haven, Connecticut, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout created for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried a sense of serenity and elegance for their new hair salon. I created a design that didn’t go the obvious course of crafting just a stylized orchid but rather crafted a company logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design developed for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo design tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Coffee shop logo design a small dining establishment, style includes a modified script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font style which floats over a group of elaborate lines and also dots.

Logo style for a software application programmer the style functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance supporting a logo design is equally as important as how it serves the enterprise it stands for.

Develop logo style produced for a New Haven, Connecticut interior designer, layout function a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Haven, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Haven, Connecticut logo design job was completed for a management expert that assists business professionals to develop into more successful at managing people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used goods to other sports enthusiasts. I created their New Haven business logo dsign along with an illustration which grabs the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually produced for an New Haven, Connecticut area farm it was actually developed for an investments broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected confidence, effectiveness, and opulence.

 New Haven Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally dealing with arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.