New Haven, Connecticut Logo Design

Virtually every new New Haven business realizes that they need a logo, however few new business owners entirely are aware of the pivotal role their logo design will take in their becoming successful, or exactly why one business logo performs more effectively than another. A logo design has an immediate and lasting influence on the growth of a company, select the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help New Haven, Connecticut companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a New Haven, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old part of the community and wanted to project a nostalgic feel without coming across as monotonous or low energy. I fulfilled the two jobs by creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs developed for New Haven, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping eco-friendly frog developed for a family members fun center in New Haven, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - developed for New Haven, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the photos they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Haven logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 New Haven logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased judgements on the value of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to create their logo recognize how essential a logo design is for their company so they are much more invested in the outcome. Every logo design job has it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for New Haven, Connecticut publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most crucial part of a printed book due to the fact that it is often the initial thing a person views in the book store. For a publishing company, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to confering a spirit of air travel and it was certainly a success.

 New Haven logo design made use of for advertising as well as a label design for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this brand concept I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in New Haven, Connecticut, design include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects due to the fact that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of relaxation and elegance for their new hair salon. I came up with a concept that did not go the obvious route of creating merely a stylized orchid but alternatively crafted a logo design that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to transmit to their customers.

Arabian equine logo style developed for a horse cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Coffee shop logo design a little dining establishment, style consists of a changed manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a modified manuscript typeface which floats above a group of ornate lines and also dots.

Logo layout for a software designer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the enterprise it represents.

Progress logo style created for a New Haven, Connecticut interior designer, layout function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Haven, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Haven, Connecticut logo design project was completed for a leadership expert that assists business leaders to become more efficient at handling people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used items to other sports enthusiasts. I created their New Haven business logo dsign using an image which pulls in the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an New Haven, Connecticut area farm it was really developed for a products broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects confidence, effectiveness, and luxury.

 New Haven Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for ostensibly encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.