New Haven Logo Design

Each and every new New Haven organization understands that they need a logo, however few new business owners entirely grasp the essential role their organization logo will make in their success, or why one business logo works better than another. A company logo has an instant and sustaining effect on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help New Haven companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle created for a New Haven coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old section of the town and really wanted to cast a nostalgic tone without appearing as uninteresting or low energy. I fulfilled both of these jobs by creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs made for New Haven medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, especially the field of medicine which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun center in New Haven.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and a tree - made for New Haven travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but rather convey emotional experiences through the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New Haven logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 New Haven logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t even know so as to get honest judgements on the benefit of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo realize how crucial a logo is for their organization so they are way more vested in the final result. Every logo job possesses it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for New Haven publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most crucial part of a printed book given that it is usually the very first thing a person sees in the book shop. Concerning a publisher, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was definitely a winner.

 New Haven logo style used for marketing and a tag style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be antique cases. For this business logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in New Haven, style include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style created for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected an atmosphere of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious direction of making just a stylized orchid but alternatively created a logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo design produced for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo design fashioned to embody the unique physical traits of the Arabian breed of horses. With a distinctive head shape and high tail posture, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Coffee shop logo style a little dining establishment, style consists of a changed manuscript typeface which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a changed script font which hovers above a team of ornate lines as well as dots.

Logo design for a software program designer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the significance behind a logo is just as important as how it serves the enterprise it represents.

Advance logo layout developed for a New Haven interior developer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Haven interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Haven logo design job was undertaken for a leadership expert that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned items to other sports enthusiasts. I designed their New Haven logo design dsign using an illustration which pulls in the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an New Haven regional farm it was in reality developed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected esteem, success, and prosperity.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.