Acute Care 360 ImageCo, New London, Connecticut, CT,

ImageCo, New London, Connecticut, CT,

Evolv Design logo designed by ImageCo, New London, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, New London, Connecticut, CT,

New London, Connecticut, CT,

ImageCo, New London, Connecticut, CT,
ImageCo, New London, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, New London, Connecticut, CT,

FSA OK logo designed by ImageCo, New London, Connecticut, CT,

Emerald Heights logo designed by ImageCo, New London, Connecticut, CT,

Club Sapphire logo designed by ImageCo, New London, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, New London, Connecticut, CT,

School board logo designed by ImageCo, New London, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, New London, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, New London, Connecticut, CT,

Smart kernels logo designed by ImageCo, New London, Connecticut, CT,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can’t reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their design work, if the work in their design portfolio does not feature actual samples chances are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to reflect your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

New London LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish notable brand identities. We have undertaken brand design work for builders, colleges, diamond miners, wedding singers, cafes, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. Because of our sign first method our designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first approach ensures that our logos are just as reliable whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered regardless of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you probably have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform in-house. No matter the type of design project we take on, brand identity design, web page, trade show exhibition, or retail sign, we do not, and never will farm-out our client’s work to 3rd parties located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the conditions of how we conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new New London organization knows they require a logo, yet few start ups fully realize the pivotal role their business logo will make in their success, or why one logo works more effectively than another. A logo has an immediate and sustaining effect on the success of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help New London businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo needs to be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark and the process of noting something to make sure that it could be distinguished, its origin comes from the brand branded onto animals. Nowadays a brand symbolizes basically anything with an intention, regardless if it be profit or political parties, a brand is an innate aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s goal is to develop an image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the origin of the majority of branding companies you’ll discover that they are often rebranded advertising firms. When a person states they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps shape the perception of a firm, a product or a company. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some identity designers also design websites as well as software interfaces. The important function of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, end results and understandings.

select logos & signs

Retro logo design of a bicycle produced for a New London coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old part of the area and wished to cast a vintage tone without appearing as monotonous or low energy. I fulfilled each of the jobs by means of designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also bacteria developed for New London clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the field of medicine that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and even more meaningful.

logo design with a jumping green frog created for a household fun center in New London.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - made for New London traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather convey emotional journeys by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New London logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 New London logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the value of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their business logo understand how vital a logo is for their company so they are much more invested in the end result. Every logo design job possesses it’s allotment of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for New London book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most essential part of a published book considering that it is often the very first thing a person views in the book shop. For a publishing company, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was surely a victory.

 New London logo layout made use of for marketing as well as a label layout for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this custom logo concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in New London, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a New London hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that related a spirit of calmness and connection for their new hair studio. I created a concept that didn’t go the obvious direction of designing just a stylized orchid but alternatively crafted a company logo that implied an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo style created for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept tailored to embody the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe, A New London Coffee shop logo layout a little dining establishment, layout consists of a changed script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style consists of a modified manuscript font which floats above a team of elaborate lines and also dots.

Logo design for a software program developer the layout attributes as well as iconic New London aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the organization it represents.

Advance logo layout created for a New Londoninterior designer, style feature a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New London interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in New London, the personalities for letter V and also A in middle of words advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New London logo design project was carried out for a leadership consultant that aids business professionals to become more efficient at supervising people, expectations, and profitability.

A New London business logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to market their previously owned equipment to other sports enthusiasts.

I designed their New London logo design using a graphic which seizes the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this New London company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an New London area farm it was in reality developed for a products broker, and this company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects assurance, success, and opulence.

 New London Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a renowned New London sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Electrical sign design for New London restaurnat designed by New London Sign Shop
New London logo design and brand identity design for New London retailers
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,

Logo designed by ImageCo, New London, Connecticut, CT,

Logo designed by ImageCo, New London, Connecticut, CT,

Logo designed by ImageCo, New London, Connecticut, CT,

Logo designed by ImageCo, New London, Connecticut, CT,

Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,
Logo designed by ImageCo, New London, Connecticut, CT,