New London Logo Design

Every new New London business knows they are in need of a logo, yet few new business owners entirely comprehend the essential role their business logo will perform in their becoming successful, or precisely why one logo functions far better than another. A logo has an immediate and long-term influence on the growth of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help New London companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a New London coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the community and hoped to cast an old-fashioned tone without coming across as uninteresting or low energy. I accomplished each of the tasks by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs designed for New London clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and even more meaningful.

logo style with a leaping environment-friendly frog designed for a family fun center in New London.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - created for New London travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead reveal emotional experiences by means of the pictures they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New London logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 New London logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with folks that they don’t even know so as to get unbiased opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their business logo comprehend how important a logo is for their company so they are much more vested in the outcome. Every logo project possesses it’s allotment of difficulties, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for New London publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most essential part of a published book due to the fact that it is usually the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was surely a winner.

 New London logo style utilized for marketing and also a tag style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this brand design I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in New London, style consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated a feeling of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious direction of creating merely a stylized orchid but rather created a logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to transmit to their clients.

Arabian horse logo design created for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype concept styled to symbolize the unique physical traits of the Arabian type of equines. With an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo design a small dining establishment, style contains a changed script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a changed manuscript font which floats over a group of elaborate lines and also dots.

Logo style for a software designer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it serves the enterprise it represents.

Advance logo style created for a New London indoor designer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New London interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New London logo design job was performed for a management specialist that aids business professionals to become more efficient at handling people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned items to other sports enthusiasts. I created their New London logo design dsign using a graphic that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an New London area farm it was in reality devised for an investments broker, and this logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projects self-confidence, financial success, and affluence.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.