New London, Connecticut Logo Design

Nearly every new New London business professional realizes that they require a logo, however few entrepreneurs thoroughly understand the pivotal role their logo design will perform in their success, or why one logo design performs more effectively than another. A company logo has a critical and long term impact on the growth of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help New London, Connecticut businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bike developed for a New London, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older part of the town and really wanted to impart a retro atmosphere without appearing as stodgy or low energy. I achieved each of the jobs by developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an enduring business image.

clinical logo layout with a microscopic lense slide and also bacteria developed for New London, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and much more unforgettable.

logo design with a jumping green frog developed for a family members enjoyable facility in New London, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - created for New London, Connecticut travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New London logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 New London logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unbiased assessments on the value of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that tend to hire an expert to create their logo realize how important a logo is for their business so they are much more vested in the end result. Every logo design job has it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for New London, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most vital part of a printed book given that it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was surely a winner.

 New London logo design utilized for marketing and also a label layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in New London, Connecticut, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related an atmosphere of contentment and connection for their new hair studio. I came up with a concept which didn’t go the obvious course of creating simply a stylized orchid but rather designed a logo design which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout created for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design fashioned to manifest the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a modified script font which hovers over a team of luxuriant lines and also dots.

Logo layout for a software application designer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it serves the business it stands for.

Evolve logo style developed for a New London, Connecticut interior developer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New London, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New London, Connecticut logo design job was done for a management expert that enables business professionals to develop into more effective at managing people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their used equipment to other sports enthusiasts. I tailored their New London logo design dsign with an image that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an New London, Connecticut regional farm it was actually designed for a products broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a brand mark that projects self-assurance, financial success, and prosperity.

 New London Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.