Acute Care 360 ImageCo, Newington, Connecticut, CT,

ImageCo, Newington, Connecticut, CT,

Evolv Design logo designed by ImageCo, Newington, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Newington, Connecticut, CT,

Newington, Connecticut, CT,

ImageCo, Newington, Connecticut, CT,
ImageCo, Newington, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Newington, Connecticut, CT,

FSA OK logo designed by ImageCo, Newington, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Newington, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Newington, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Newington, Connecticut, CT,

School board logo designed by ImageCo, Newington, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Newington, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Newington, Connecticut, CT,

Smart kernels logo designed by ImageCo, Newington, Connecticut, CT,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be judged from the quality of their design work, if the work in their design portfolio doesn’t feature real world examples chances are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your business. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Newington LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We’ve done logo design work for mechanics, universities, heart surgeons, wedding singers, diners, retail stores, and practically every other kind of business concern you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be utilized as an electric sign. Because of our sign first technique our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first technique insures that our logos are equally reliable whether they are used in television commercials or web apps, they are consistently identifiable, understood, and always remembered regardless of size or use.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. Regardless of the kind of project we undertake, business logo, business website, trade show exhibition, or retail sign, we do not, and never will job-out our client’s projects to 3rd parties based outside the USA. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the terms of how we do business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Newington business understands that they need a logo, yet few new business owners fully recognize the key role their logo can make in their financial success, or exactly why one business logo functions far better than another. A logo design has an instant and long term impact on the viability of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Newington businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be understood in merely a look.
  2. Scalability: from label to store signs a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and also the process of denoting something to ensure that it could be recognized, its foundation comes from the brand burned onto livestock. Today a brand signifies virtually anything with an objective, regardless if it be revenue or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s goal is to create a mental image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of many branding firms you’ll find that they are frequently rebranded advertising companies. When someone states they are in advertising most individuals will likely have a preconceived notion about what they do. But when someone states “I am in branding”… it simply sounds much more impressive, possibly it’s since the majority of people don’t recognize what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or agency that influence view points. This primarily consists of the name, the logo design, the product packaging, the colors used yet can likewise include sound, illumination, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps form the public image of a business, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, and sales brochures. Some identity designers also develop web sites and also software interfaces. The crucial function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting actions, outcomes and understandings.

Featured logos & signs

Retro logo style of a bicycle created for a Newington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old section of the town and hoped to visualize a nostalgic vibe without appearing as uninteresting or low energy. I achieved each of the tasks by means of developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Newington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, especially the branch of medicine that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a jumping green frog designed for a family enjoyable center in Newington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Newington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Newington logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Newington logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the benefit of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their business logo recognize how vital a logo design is for their company so they are way more vested in the end result. Every logo design project possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Newington publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most vital part of a printed book given that it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 Newington logo design made use of for advertising as well as a tag design for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this custom logo concept I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Newington, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a Newington hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a spirit of peace and connection for their new hair studio. I created a design that didn’t go the obvious route of crafting just a stylized orchid but rather created a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design produced for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept styled to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Cafe, A Newington Coffee shop logo design a small dining establishment, design consists of a modified manuscript font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout includes a changed script font style which floats above a group of ornate lines and also dots.

Logo design for a software designer the style functions and legendary Newington aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the substance behind a logo is just as important as how it serves the business it represents.

Develop logo style created for a Newingtonindoor designer, layout function a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Newington, the personalities for letter V and A in middle of words advanced have actually been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newington logo design assignment was undertaken for a management specialist that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.

A Newington business logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand equipment to other sports enthusiasts.

I tailored their Newington logo design design along with an image which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Newington company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Newington area farm it was really devised for an investments broker, and this logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected trust, success, and luxury.

 Newington Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this instance, I hit a bullseye with the 1st go.

Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known Newington sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Electrical sign design for Newington restaurnat designed by Newington Sign Shop
Newington logo design and brand identity design for Newington companies
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,

Logo designed by ImageCo, Newington, Connecticut, CT,

Logo designed by ImageCo, Newington, Connecticut, CT,

Logo designed by ImageCo, Newington, Connecticut, CT,

Logo designed by ImageCo, Newington, Connecticut, CT,

Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,
Logo designed by ImageCo, Newington, Connecticut, CT,