Newington, Connecticut Logo Design

Every new Newington business person knows they require a logo, however few new business owners fully grasp the key role their logo design will perform in their success, or the reason that one logo design works more effectively than another. A logo design has an instant and long term influence on the financial success of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Newington, Connecticut companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bicycle created for a Newington, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old section of the town and hoped to project a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled the two jobs by designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs made for Newington, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a leaping green frog developed for a family fun center in Newington, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for Newington, Connecticut traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Newington logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Newington logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get objective point of views on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how crucial a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Newington, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most crucial part of a printed book given that it is usually the very first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Newington logo style used for advertising and also a label style for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be older cases. For this custom logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Newington, Connecticut, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be understood.

Logo layout created for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a spirit of simplicity and connection for their new hair salon. I came up with a concept that didn’t go the obvious route of creating just a stylized orchid but instead crafted a logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to project to their clients.

Arabian equine logo design produced for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept customized to epitomize the unique physical traits of the Arabian breed of equines. By having a different head shape and high tail carriage, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe logo style a tiny dining establishment, design contains a customized script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a customized script font style which hovers above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the style features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it brands the organization it represents.

Evolve logo layout produced for a Newington, Connecticut interior designer, style function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newington, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newington, Connecticut logo design project was carried out for a management advisor that helps business professionals to become more efficient at handling people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand items to other sports enthusiasts. I created their Newington logo dsign with a graphic which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Newington, Connecticut area farm it was in reality devised for a products broker, and this particular company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a image that projected esteem, effectiveness, and wealth.

 Newington Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.