North Haven, Connecticut Logo Design

Virtually every new North Haven business realizes that they require a logo, yet few new business owners entirely recognize the key role their logo will make in their becoming successful, or the reason that one business logo performs far better than another. A logo design has an immediate and lasting influence on the success of a business, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help North Haven, Connecticut companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a North Haven, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older part of the area and wished to cast an old-fashioned tone without appearing as boring or low energy. I fulfilled each of the tasks by means of creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also germs designed for North Haven, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of medicine that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog designed for a family fun center in North Haven, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for North Haven, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead communicate emotional experiences through the photos they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Haven logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 North Haven logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design understand how crucial a logo is for their company so they are way more invested in the result. Every logo project possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for North Haven, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most essential part of a printed book given that it is ordinarily the first thing a person views in the book store. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 North Haven logo design used for advertising and also a label layout for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this business logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in North Haven, Connecticut, design include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design jobs because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo layout created for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a feeling of tranquility and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of making just a stylized orchid but alternatively designed a business logo which implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian steed logo design produced for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and high tail carriage, the Arabian is one of the highly easily identifiable equine types in the entire world.

Las Cafe logo design a small restaurant, layout consists of a changed manuscript font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout includes a modified manuscript font which floats over a team of luxuriant lines as well as dots.

Logo design for a software application developer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it serves the business it stands for.

Advance logo design created for a North Haven, Connecticut interior designer, layout function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Haven, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Haven, Connecticut logo design project was completed for a management guide that assists business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand products to other sports enthusiasts. I created their North Haven business logo dsign along with an image which grabs the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an North Haven, Connecticut regional farm it was actually developed for an investments broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projects trust, success, and opulence.

 North Haven Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Fortunately, in this case, I hit a bullseye with the very first go.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.