Norwalk, Connecticut Logo Design

Each and every new Norwalk business realizes that they need a logo, yet few entrepreneurs fully recognize the essential role their business logo can make in their financial success, or exactly why one business logo functions more effectively than another. A logo has an immediate and lasting impact on the viability of a business, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Norwalk, Connecticut companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike created for a Norwalk, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of the area and wished to impart an old-fashioned feel without appearing as stodgy or low energy. I achieved each of the tasks by means of creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

medical logo style with a microscope slide and also bacteria developed for Norwalk, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the branch of medicine that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping green frog made for a family members fun center in Norwalk, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Norwalk, Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Norwalk logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Norwalk logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the value of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo recognize how vital a logo design is for their organization so they are way more vested in the end result. Every logo job has it’s allotment of challenges, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Norwalk, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most vital part of a printed book because it is often the primary thing a person views in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was definitely a winner.

 Norwalk logo layout made use of for advertising and marketing and a tag style for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Norwalk, Connecticut, layout include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated an atmosphere of contentment and connection for their new hair studio. I came up with a design which did not go the obvious path of creating merely a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to forecast to their customers.

Arabian horse logo design created for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design tailored to manifest the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the world.

Las Coffee shop logo style a tiny restaurant, layout contains a customized manuscript font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style includes a modified manuscript font style which hovers over a team of elaborate lines and also dots.

Logo style for a software designer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the substance behind a business logo is just as important as how it serves the organization it stands for.

Evolve logo style produced for a Norwalk, Connecticut interior designer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwalk, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norwalk, Connecticut logo design assignment was undertaken for a management coach that enables business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their used products to other sports enthusiasts. I created their Norwalk logo design dsign with an image which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Norwalk, Connecticut area farm it was really designed for a products broker, and this particular company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a image that projects confidence, effectiveness, and opulence.

 Norwalk Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for ostensibly dealing with arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the very first shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.