Acute Care 360 ImageCo, Norwalk, Connecticut, CT,

ImageCo, Norwalk, Connecticut, CT,

Evolv Design logo designed by ImageCo, Norwalk, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Norwalk, Connecticut, CT,

Norwalk, Connecticut, CT,

ImageCo, Norwalk, Connecticut, CT,
ImageCo, Norwalk, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Norwalk, Connecticut, CT,

FSA OK logo designed by ImageCo, Norwalk, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Norwalk, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Norwalk, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Norwalk, Connecticut, CT,

School board logo designed by ImageCo, Norwalk, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Norwalk, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Norwalk, Connecticut, CT,

Smart kernels logo designed by ImageCo, Norwalk, Connecticut, CT,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real world samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to echo your personal vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Norwalk LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow memorable brand identities. We have performed brand identity design work for mechanics, colleges, heart surgeons, wedding singers, bistros, retailers, and practically every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be utilized as an electrical sign. Because of our sign first technique our identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first method insures that our logo designs are just as reliable whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and always remembered regardless of size or purpose.

American Made ★ Design

The one difference that really sets ImageCo apart from other design firms that you might have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we perform ourselves. Irrespective of the type of project we undertake, logo design, web site, trade show banners, or electrical sign, we do not, and never will farm-out our customer’s work to organizations based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and imposes the terms of how we do business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Norwalk organization realizes that they probably need a logo, however few start-ups thoroughly understand the essential role their organization’s logo can play in their success, or why one logo performs more effectively than another. A logo has an instant and sustaining impact on the financial success of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Norwalk businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and the act of marking something to make sure that it can be identified, its origin originates from the mark branded onto animals. These days a brand indicates pretty much anything with a motive, whether it be revenue or political parties, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create an image that the audience will relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone says the brand names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the beginning of the majority of branding companies you’ll find that they are quite often rebranded marketing and advertising firms. When a person states they are in advertising and marketing many people will likely have an idea about what they do. Yet when somebody states “I am in branding”… it simply sounds much more impressive, possibly it’s because most people do not know what it suggests to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or business that affect view points. This primarily includes the name, the logo, the product packaging, the colors used but can also include audio, lighting, texture, signs, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps shape the image of a business, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, and sales brochures. Some identity designers also design web sites as well as software interfaces. The vital duty of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of affecting activities, outcomes and perceptions.

select SIGNS & LOGOS

Retro logo style of a bicycle developed for a Norwalk coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the area and really wanted to visualize an old-fashioned tone without appearing as stodgy or low energy. I accomplished both tasks via creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and germs created for Norwalk clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more meaningful.

logo design with a jumping environment-friendly frog designed for a family fun center in Norwalk.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - created for Norwalk traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Norwalk logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Norwalk logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo understand how important a logo is for their organization so they are way more vested in the final result. Every logo project possesses it’s portion of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Norwalk publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most crucial part of a printed book considering that it is ordinarily the primary thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Norwalk logo layout utilized for advertising and a tag style for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Norwalk, style consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo style developed for a Norwalk hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a spirit of peace and connection for their new hair salon. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but rather designed a logo which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo layout developed for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept fashioned to epitomize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Cafe, A Norwalk restaurant logo layout a small restaurant, style consists of a changed manuscript typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout includes a modified manuscript typeface which floats over a group of ornate lines as well as dots.

Logo style for a software programmer the layout functions and also legendary Norwalk element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the meaning supporting a business logo is just as important as how it serves the enterprise it represents.

Advance logo style produced for a Norwalkinterior designer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwalk interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Norwalk, the characters for letter V as well as A in middle of words advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norwalk logo design assignment was done for a management advisor that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A Norwalk business logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand items to other sports enthusiasts.

I designed their Norwalk business logo design with a graphic which grabs the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Norwalk company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Norwalk area farm it was in reality devised for a products broker, and this particular brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects self-confidence, effectiveness, and opulence.

 Norwalk Logo design for a nonprofit, Turning Point Solutions - the logo style function for outwardly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a renowned Norwalk sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Electrical sign design for Norwalk restaurnat designed by Norwalk Sign Company
Norwalk logo design and brand identity design for Norwalk companies
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,

Logo designed by ImageCo, Norwalk, Connecticut, CT,

Logo designed by ImageCo, Norwalk, Connecticut, CT,

Logo designed by ImageCo, Norwalk, Connecticut, CT,

Logo designed by ImageCo, Norwalk, Connecticut, CT,

Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,
Logo designed by ImageCo, Norwalk, Connecticut, CT,