Norwich Logo Design

Virtually every new Norwich venture understands that they need a logo, however few new business owners thoroughly recognize the key role their logo can perform in their financial success, or why one business logo works more effectively than another. A company logo has an instant and long term influence on the success of a company, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Norwich businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Norwich coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the town and wished to visualize a vintage feel without coming across as monotonous or low energy. I achieved each of the jobs by means of designing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs designed for Norwich clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog created for a family enjoyable facility in Norwich.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Norwich travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Norwich logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Norwich logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with folks that they don’t actually know so as to get unbiased assessments on the benefit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their business logo recognize how important a logo design is for their organization so they are much more vested in the outcome. Every logo design job has it’s share of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Norwich book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most essential part of a published book since it is often the initial thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was definitely a victory.

 Norwich logo style made use of for advertising and marketing and also a tag style for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Norwich, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a feeling of serenity and class for their new hair salon. I came up with a design that did not go the obvious course of creating merely a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they really wanted to transmit to their customers.

Arabian steed logo design developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept fashioned to exemplify the unique physical traits of the Arabian kind of equines. With an unique head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine types in the whole world.

Las Coffee shop logo design a small dining establishment, design consists of a customized manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design consists of a changed script font style which hovers over a group of ornate lines as well as dots.

Logo design for a software program designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the company it represents.

Advance logo layout created for a Norwich interior developer, layout function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwich interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norwich logo design job was undertaken for a leadership consultant that enables business leaders to become more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned products to other sports enthusiasts. I tailored their Norwich business logo dsign with an image that garners the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Norwich regional farm it was actually developed for an investments broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projected self-assurance, success, and prosperity.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.