Acute Care 360 ImageCo, Norwich, Connecticut, CT,

ImageCo, Norwich, Connecticut, CT,

Evolv Design logo designed by ImageCo, Norwich, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Norwich, Connecticut, CT,

Norwich, Connecticut, CT,

ImageCo, Norwich, Connecticut, CT,
ImageCo, Norwich, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Norwich, Connecticut, CT,

FSA OK logo designed by ImageCo, Norwich, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Norwich, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Norwich, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Norwich, Connecticut, CT,

School board logo designed by ImageCo, Norwich, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Norwich, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Norwich, Connecticut, CT,

Smart kernels logo designed by ImageCo, Norwich, Connecticut, CT,

POINTERS FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to remember that they can not reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t feature real world samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Norwich LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish notable brands. We have undertaken logo design work for farmers, colleges, diamond miners, wedding singers, cafes, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electric sign. Because of our sign first technique our logo designs can, and have been used in everything from fashion labels to neon signs. Our sign first technique insures that our logo designs are just as effective whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and remembered regardless of size or use.

American Made ★ Design

Something that really sets ImageCo apart from other design agencies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. Irrespective of the kind of project we accept, logo design, website, trade show exhibition, or electric sign, we do not, and never will farm out our client’s work to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Norwich entrepreneur realizes that they need a logo, yet few start ups entirely understand the essential role their organization’s logo can make in their becoming successful, or the reason that one logo design performs more effectively than another. A business logo has an immediate and sustaining influence on the growth of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Norwich businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a look.
  2. Scalability: from label to store signs a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and the process of noting something so that it could be distinguished, its foundation originates from the mark burned onto livestock. These days a brand represents pretty much anything with a motive, regardless if it be earnings or government agencies, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to produce a mental image that the target market will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody mentions the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the history of many branding companies you’ll find that they are often rebranded advertising firms. When someone states they are in advertising and marketing many people will likely have an idea about what they do. However when somebody says “I’m in branding”… it simply sounds much more attractive, perhaps it’s since lots of people do not understand what it suggests to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that influence understandings. This mainly includes the name, the logo, the packaging, the different colors utilized however can also include sound, illumination, texture, signage, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps shape the public image of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and sales brochures. Some identity designers also design sites as well as software interfaces. The essential duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of affecting activities, outcomes and understandings.

select SIGNS & LOGOS

Retro logo style of a bike created for a Norwich coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older part of the community and hoped to project a retro vibe without appearing as stodgy or low energy. I fulfilled the two jobs via designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Norwich medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo style with a jumping green frog created for a household enjoyable center in Norwich.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Norwich traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Norwich logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Norwich logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo design comprehend how essential a logo design is for their business so they are much more invested in the end result. Every logo design project possesses it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Norwich publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most critical part of a published book due to the fact that it is often the primary thing a person views in the book shop. With respect to a publishing company, it’s the opportunity they will ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 Norwich logo style utilized for advertising and also a tag layout for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Norwich, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects because it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design developed for a Norwich hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried an atmosphere of calmness and connection for their new hair salon. I created a concept which did not go the obvious path of crafting simply a stylized orchid but alternatively designed a logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout developed for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail posture, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe, A Norwich restaurant logo layout a little dining establishment, style includes a customized script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style contains a changed manuscript font style which hovers over a team of luxuriant lines and dots.

Logo design for a software application programmer the design functions and legendary Norwich element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the organization it stands for.

Advance logo layout produced for a Norwichindoor developer, design function a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwich interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Norwich, the characters for letter V and also A in center of the word advanced have actually been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norwich logo design assignment was performed for a leadership consultant that aids business leaders to become more successful at handling people, expectations, and productivity.

A Norwich business logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand goods to other sports enthusiasts.

I designed their Norwich logo design along with an image that captures the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Norwich company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Norwich area farm it was really devised for a products broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projected confidence, effectiveness, and prosperity.

 Norwich Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous Norwich sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to develop a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Electrical sign design for Norwich restaurnat designed by Norwich Sign Shop
Norwich logo design and brand identity design for Norwich retailers
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,

Logo designed by ImageCo, Norwich, Connecticut, CT,

Logo designed by ImageCo, Norwich, Connecticut, CT,

Logo designed by ImageCo, Norwich, Connecticut, CT,

Logo designed by ImageCo, Norwich, Connecticut, CT,

Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,
Logo designed by ImageCo, Norwich, Connecticut, CT,