Norwich, Connecticut Logo Design

Each and every new Norwich business realizes that they require a logo, yet few new business owners entirely recognize the key role their organization’s logo can perform in their success, or the reason that one business logo works better than another. A company logo has an immediate and long-term influence on the viability of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Norwich, Connecticut companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike produced for a Norwich, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older part of town and wanted to impart an old-fashioned feel without appearing as boring or low energy. I fulfilled each of the jobs by creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an enduring business image.

clinical logo layout with a microscope slide and bacteria created for Norwich, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a leaping eco-friendly frog developed for a household fun center in Norwich, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Norwich, Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Norwich logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Norwich logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest point of views on the benefit of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how important a logo is for their company so they are way more invested in the end result. Every logo design project possesses it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Norwich, Connecticut book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most crucial part of a printed book since it is ordinarily the first thing a person views in the bookstore. Regarding a publishing company, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Norwich logo style made use of for advertising and also a label design for Vintage Case features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this logo design I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Norwich, Connecticut, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo style produced for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of relaxation and elegance for their new hair salon. I created a concept which did not go the obvious path of making just a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to forecast to their customers.

Arabian steed logo layout produced for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept customized to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the whole world.

Las Coffee shop logo style a tiny restaurant, layout contains a customized script typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style consists of a customized script typeface which floats above a group of luxuriant lines and also dots.

Logo design for a software programmer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it serves the company it stands for.

Advance logo layout created for a Norwich, Connecticut interior developer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwich, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norwich, Connecticut logo design job was performed for a leadership guide that enables business professionals to develop into more effective at managing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their used items to other sports enthusiasts. I tailored their Norwich logo design dsign utilizing an image which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Norwich, Connecticut area farm it was in reality created for a products broker, and this logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a image that projects self-confidence, financial success, and wealth.

 Norwich Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for outwardly encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st go.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.